Open to opportunities

Ratik Varshney

@ratikvarshney

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Data Analyst focused on KPI dashboards and marketing analytics to drive growth.

Zimbabwe

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What I'm looking for

I’m looking for a role where I can build KPI dashboards, use SQL/Python to analyze data, and apply A/B testing and performance marketing thinking to improve funnels and profitability with data-driven decisions.

I’m a Data Analyst who turns business data into clear, actionable insights—especially through KPI dashboards in Power BI and SQL-driven analysis. I’ve developed and maintained dashboards to track key business and operational KPIs, helping teams make data-driven decisions faster.

I also bring a growth-and-performance marketing lens, having scaled D2C accounts on Meta with a strong emphasis on A/B testing, campaign optimization, and ROAS/CAC analysis. From data-driven audience segmentation to end-to-end campaign execution and performance optimization, I focus on improving funnels and profitability through measurable experimentation.

Experience

Work history, roles, and key accomplishments

Lead, Growth

ShopDeck

Sep 2025 - Mar 2026 (6 months)

Led end-to-end e-commerce expansion for D2C brands across multiple categories, scaling the portfolio to over $200K in annual recurring revenue. Managed and scaled 15 D2C brand accounts on Meta, optimizing creatives, audiences, and funnels through A/B testing and data-driven budget allocation.

Meta Ads Manager A B Testing Audience Segmentation Campaign Diversification Funnel Optimization Campaign Execution Performance Optimization D2C E Commerce

Data Analyst

Competent Software

Apr 2024 - Aug 2025 (1 year 4 months)

Developed and maintained Power BI dashboards to track key business and operational KPIs and support data-driven decision-making. Wrote SQL queries to extract, clean, and analyze data from 100K+ record datasets and collaborated with stakeholders to deliver actionable insights.

Power BI SQL KPIs Data Extraction Data Cleaning Data Analysis Data Visualization Dashboards