Ismael Mercado
@ismaelmercado
Creative data analyst driving business value through impactful insights.
What I'm looking for
I am a results-oriented Data Analyst with over 4 years of experience in both startup and enterprise environments. My expertise lies in leveraging data to drive business value, partnering with stakeholders to design measurement frameworks, and delivering impactful dashboards using tools like Tableau and Power BI. At Proaxion, I have successfully increased upselling conversions by 10% through the design and maintenance of dashboards that monitor customer equipment health and engagement.
My technical skills include SQL, Python, and various BI tools, which I have utilized to automate reporting processes and develop predictive models. I take pride in my ability to translate complex technical findings into actionable recommendations for senior leadership, ensuring that data-driven insights inform product roadmaps and customer engagement strategies. My commitment to quality is evident in my leadership of QA processes that reduced dashboard errors by 95%.
Experience
Work history, roles, and key accomplishments
Head of Customer Success
Proaxion
Sep 2021 - Present (3 years 10 months)
Owned design and maintenance of Power BI and Tableau dashboards monitoring customer equipment health, engagement, and revenue, increasing upselling conversions by 10%. Authored SQL queries for extraction and transformation of data in PostgreSQL, TimescaleDB, reducing report refresh times by 20%.
Customer Success Specialist
Proaxion
Jan 2021 - Present (4 years 6 months)
Automated Power BI reporting templates and created Python ETL scripts to consolidate sensor data, reducing manual report generation by 50%. Designed interactive Tableau dashboards to track key performance indicators and present insights to cross-functional stakeholders.
Attorney
Mercado & Martorell Law Offices
Jan 2007 - Present (18 years 6 months)
Analyzed and visualized complex case data to support client decision-making and streamline internal reporting processes. Researched healthcare regulations and compliance requirements, ensuring client adherence to evolving standards.
Education
Degrees, certifications, and relevant coursework
University of PR
B.S. Mechanical Engineering, Mechanical Engineering
Completed a Bachelor of Science in Mechanical Engineering. Gained foundational knowledge in engineering principles and problem-solving.
Inter American University
Juris Doctor, Law
Earned a Juris Doctor degree, focusing on legal studies and jurisprudence. Developed strong analytical and research skills applicable to various fields.
Wake Tech CC
A.S. Information Technology, Information Technology
Acquired an Associate of Science in Information Technology. Focused on IT fundamentals, programming, and data management.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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