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Ishita Reddy

@ishitareddy

Senior Social Media & Business Development leader building digital stories that drive partnerships and growth.

India
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What I'm looking for

I’m looking for a role where I can lead social media strategy and client partnerships, mentor teams, and turn ideas into engaging digital campaigns that create measurable business impact.

I’m a detail-driven and creative professional with a passion for building meaningful digital experiences and telling stories that connect. I thrive in dynamic environments where curiosity, strategy, and collaboration shape impactful work.

As a Senior Manager, I led end-to-end social media management for a diverse portfolio of brands across F&B, real estate, finance, and more—owning everything from ideation to execution. This included content planning, shoot direction, and copywriting to deliver engaging, on-brand storytelling.

I also took on a cross-functional managerial role within the agency, overseeing team workflows, streamlining processes, and ensuring smooth day-to-day operations across accounts. I played a key role in business development by pitching to potential clients, shaping proposals, and closing new partnerships that contributed to overall agency growth.

Earlier, I supported e-commerce and business development efforts through internship roles—working on product curation, listing content creation, market research, and brand strategy coordination. I bring strong communication, a problem-solving mindset, and a love for collaboration to every project.

Experience

Work history, roles, and key accomplishments

PC
Current

Senior Manager, Social Media

Paperclip & Co.

Feb 2021 - Present (5 years 4 months)

Led end-to-end social media management for a portfolio of brands across F&B, real estate, finance, and more, owning ideation through execution including content planning, shoot direction, and copywriting. Took on a cross-functional managerial role overseeing team workflows and streamlining processes, and supported business development through client pitching, proposal shaping, and closing partners

Education

Degrees, certifications, and relevant coursework

FLAME University, Pune logoFP

FLAME University, Pune

Bachelor of Business Administration (BBA), Communications (Digital Marketing)

Earned a BBA with a focus on Communications and Digital Marketing at FLAME University, Pune.

Tech stack

Software and tools used professionally

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