Isha Soni
@ishasoni1
I build data-driven insights and predictive models for business decisions.
GermanyWhat I'm looking for
I'm pursuing an M.A. in Intellectics: The Science of AI at Universität Hamburg while building data-driven solutions with Python, SQL, Tableau, and machine learning.
In customer churn prediction, I applied EDA and SMOTE and developed an XGBoost model that improved retention by 12% and reduced annual revenue loss by approximately €50k. I also built Tableau dashboards that reduced management decision-making time by 30% and created forecasting models to guide inventory strategy.
At Upgrad Education and Sorting Hat Technologies (Unacademy), I used CRM analytics, lead scoring, conversion analysis, data hygiene, and revenue forecasting to improve sales prioritization and identify profitable customer segments.
Experience
Work history, roles, and key accomplishments
Business Development Associate
Upgrad Education
Feb 2023 - Jun 2023 (4 months)
Utilized LeadSquared CRM data for lead scoring and prioritizing high-intent prospects, increasing conversion by 80%. Analyzed weekly performance metrics and historical trends to identify sales funnel bottlenecks.
Business Development Associate
Sorting Hat Technologies
Feb 2022 - Jan 2023 (11 months)
Performed analysis on lead conversion data to identify profitable geographic clusters. Maintained a database of 1000+ entries, ensuring accurate tracking of the customer lifecycle. Applied forecasting to predict monthly revenue targets based on historical seasonal trends.
Education
Degrees, certifications, and relevant coursework
Universität Hamburg
Master of Arts, Intellectics: The Science of AI
2025 -
Pursuing a Master of Arts in Intellectics: The Science of AI.
The University of Texas
Executive Post Graduate Program, Data Science & Business Analytics
2023 - 2024
Completed an Executive Post Graduation in Data Science & Business Analytics.
Jaipuria Institute of Management
Master of Business Administration, Marketing & Operations
2017 - 2019
Earned a Master of Business Administration with a focus on Marketing and Operations.
Babu Banarasi Das University
Bachelor of Technology, Computer Science & Engineering
2012 - 2016
Completed a Bachelor of Technology in Computer Science and Engineering.
Availability
Location
GermanyAuthorized to work in
Job categories
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