ISHA KADHI

Led end-to-end product design and design systems for Upstox, powering high-impact trading experiences for 13M+ users across web and mobile. Shipped data-driven UX/UI enhancements across complex futures & options workflows, improving conversion, activation, and retention through A/B testing, user research, and analytics.

Led end-to-end product design, interaction design, and information architecture for AI-driven B2B SaaS automotive platforms across UAE and Europe, reducing manual effort by up to 60% and accelerating repair and insurance workflows through intelligent automation. Collaborated with global cross-functional teams to streamline service operations and shape scalable connected mobility experiences.

Led end-to-end design for Vi Business's scalable enterprise financial dashboard used by 500K+ monthly enterprise users, improving reconciliation speed by 80% and reducing support call volume by 30% through data-driven UX redesign. Owned the redesign of the SIM activation journey on Vi, using analytics-driven iterations, usability testing, and A/B testing to boost completion rates.

Contributed to the redesign of the SIM activation journey on Vi, a high-impact acquisition touchpoint for 150M+ consumers, using analytics-driven iterations, usability testing, and A/B testing to boost completion rates. Mentored designers and led cross-functional design reviews, promoting collaborative problem-solving and design critique.

Led end-to-end UX and product design for a consumer-facing AI Travel assistant mobile app, from 0-to-1 concept to MVP launch across US and UAE markets. Translated user research and market insights into wireframes, prototypes, and Figma designs; redesigned the flight booking flow to cut drop-offs and boost conversion.

Owned end-to-end product design and information architecture for a Singapore-based e-commerce and health tech pregnancy platform, delivering localized mobile experiences for users across Southeast Asian markets. Conducted comprehensive user research, user interviews, and usability testing; reduced Day-1 uninstall rate by 40% through mobile UX/UI redesign.

Led end-to-end UX/UI design and responsive web design for Neeman's e-commerce platform, boosting conversion rate and user engagement through data-driven design iterations and A/B testing. Partnered with business, marketing, and product stakeholders to align design decisions with growth goals across a 3M+ user base.

Grade: 9.45 CGPA

Bachelor of Management Studies with a major in Finance, achieving a CGPA of 9.45.

Cleared the Executive Programme (Level 1 & 2) of the Company Secretary course.

Grade: 80%

Completed Higher Secondary Certificate (HSC) with 80%.