At In Time Tec, I lead UX for Dubai Financial Market's trading apps and eServices portal, and HP's internal price management tool. I take this work from discovery to implementation and build scalable design systems.
I digitized a flagship finance product by automating 90% of offline operations, reducing process time by 35%, and increasing adoption by 25%. The work also created an internal platform that reduced costs while creating a new revenue stream.
At Parentof, I owned end-to-end product design as the sole designer across SafeMango, DrawGoGo, MathLemon, and HandwriteZee. My work contributed to a 3.9+ App Store rating in the US market and an 18% increase in user adoption.
