Open to opportunities

Irene Ycaza

@ireneycaza

Message

Senior communications and marketing leader blending strategic clarity with hands-on execution.

Ecuador

Message

What I'm looking for

I seek roles where I can lead integrated communications and marketing initiatives end-to-end, collaborate cross-functionally, drive measurable impact, mentor teams, and work in a creative, high-accountability environment.

I am a senior communications and marketing leader with extensive experience across corporate, agency, and entrepreneurial environments, known for combining strategic clarity with hands-on execution to lead complex initiatives end-to-end. I drive aligned teams, timelines, and stakeholders while delivering creative, disciplined campaigns, events, and integrated marketing programs.

My background includes founding and leading a studio and a coaching practice, directing regional B2B marketing at a major telecom, and producing bilingual science and editorial communications; I bring strong negotiation, commercial skills, and a warm, persuasive leadership style to every project.

Experience

Work history, roles, and key accomplishments

Current

CEO & Co-Founder

Current

Soler Studio

Jun 2023 - Present (2 years 9 months)

Lead design and execution of brand experiences, events, and integrated marketing initiatives, managing budgets, vendors, and multidisciplinary teams to deliver end-to-end projects on time and on budget.

Current

Founder & Fertility Coach

Current

Coaching Practice

Feb 2022 - Present (4 years 1 month)

Deliver personalized fertility coaching and manage brand communication and networking via social channels to build client relationships and program delivery.

Regional Marketing Coordinator

Claro

Feb 2017 - Feb 2022 (5 years)

Led B2B communication strategy and marketing campaigns for Claro Empresas, planned large-scale events and brand activations, and coordinated regional business plans to support commercial growth.

Scientific Communications Specialist

Yachay Tech University

Nov 2015 - Aug 2016 (9 months)

Developed bilingual science communication content and outreach programs to increase public engagement with research and supported institutional communication strategy.

Assistant Editor

Revista Clave

Apr 2012 - May 2015 (3 years 1 month)

Served on the editorial board managing content strategy and quality, wrote and edited articles, led photo productions, and managed commercial relationships and advertising sales.

Associate TV Producer

Así Somos, Ecuavisa

Feb 2010 - Feb 2012 (2 years)

Coordinated weekly program content, conducted in-depth interviews, managed commercial production and guest booking, and handled budgets and logistics for national and international segments.

Head of Production

Ariane Media

Sep 2007 - Jun 2009 (1 year 9 months)

Managed production, operations, and campaign management for exterior media, led teams and supplier relationships, and oversaw advertising sales and logistics for installations.

Education

Degrees, certifications, and relevant coursework

Fertility Coach Academy

Fertility Coach Certification, Fertility Coaching

2022 - 2023

Completed a Fertility Coach certification program from April 2022 to April 2023.

Complutense University of Madrid

Master's in International Relations & Communication, International Relations & Communication

2006 - 2007

Activities and societies: Preventive Journalism Diploma (IPPAI, Jul 2007) on academic scholarship

Completed a Master's in International Relations & Communication on an academic scholarship from October 2006 to September 2007.

Universidad San Francisco de Quito

Bachelor of Arts, Communication (Journalism)

Grade: GPA: 3.20/4.00

Bachelor of Arts in Communication with a major in Journalism and a minor in Media Technology; GPA 3.20/4.00 and received an academic scholarship in the third year.