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IPSITA JENA

@ipsitajena1

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Market Research Analyst at BornHi Digital, using SQL to analyze bookstore sales and build toward a Data Analyst role.

India

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What I'm looking for

I’m building on my market research and data analysis experience with SQL as I transition into a Data Analyst role.

At BornHi Digital, I design market research task scenarios and analyze quantitative and qualitative data across Healthcare, Finance, and IT. I also synthesize insights and refine analytical datasets for KPI reporting.

At SiliconIndia, I conducted global market research and designed survey frameworks and market-sizing analysis. My research contributed to data-driven go-to-market recommendations that supported over $2M in client revenue growth.

I’m building on that research background with a self-directed SQL project: a PostgreSQL bookstore database where I analyzed sales trends, revenue, and stock using joins and aggregate functions.

I work with Excel, Power BI, Tableau, and market intelligence tools, and I’m now transitioning into a Data Analyst role.

Experience

Work history, roles, and key accomplishments

Current

Market Research Analyst & Data Specialist

Current

BornHi Digital

Jan 2024 - Present (2 years 9 months)

Designed market research scenarios and conducted quantitative and qualitative data analysis across Healthcare, Finance, and IT sectors. Applied strict grading frameworks and managed KPI reporting to ensure data accuracy and continuous improvement.

SQL Data Analysis Market Research KPI Reporting Data Annotation Insight Synthesis Cross Functional Collaboration

Market Research Analyst

SiliconIndia

Oct 2022 - Jan 2024 (1 year 3 months)

Conducted global market research and designed survey frameworks, contributing to over $2M in client revenue growth through data-driven recommendations. Reviewed and verified client-facing reports against rigorous quality assurance standards.