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ilyass tarraf

@ilyasstarraf

Google Ads / PPC intern candidate focused on ecommerce campaigns, with a demo Search campaign built from keyword research through conversion tracking.

Morocco

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What I'm looking for

I’m seeking a Google Ads / PPC internship, ideally with an ecommerce company that has an in-house marketing team, where I can contribute to campaign setup, optimization, measurement, and reporting. I’m available in Marrakech, remotely, or in a hybrid role.

I built a complete Google Ads Search campaign in a demo environment, structuring ad groups around keyword themes and search intent. I researched keywords with Google Keyword Planner and created negative keyword lists to improve relevance.

I configured primary and secondary conversion tracking, tested Manual CPC against Maximize Conversions, and explored how last-click and data-driven attribution affect reported performance. I also practiced Meta Ads prospecting and retargeting, along with YouTube Ads audience and creative planning.

At LC Waikiki / City Sport, I advised customers and processed orders, gaining practical understanding of purchase intent and objections. My Management Science degree and accounting internship at AGREBETON also support my interest in campaign measurement, reporting, and optimization.

Experience

Work history, roles, and key accomplishments

Current

Self-Directed Google Ads Campaign

Current

Practice / Demo Account

Built and structured a complete Google Ads Search campaign in a demo environment, organizing ad groups by keyword theme and search intent. Conducted keyword research, developed negative keyword lists, and tested bidding strategies.

Google Ads Keyword Research Negative Keywords Conversion Tracking CPC Maximize Conversions Bidding Attribution Meta Ads YouTube Ads

Sales Associate

LC Waikiki / City Sport

Jan 2022 - Dec 2024 (2 years 11 months)

Advised customers using consultative selling and commercial argumentation to support purchase decisions, conversion and customer retention. Processed customer orders and maintained sales tracking.

Consultative Selling Customer Retention Sales Tracking Customer Service

Accounting & Management Intern

AGREBETON

Managed client and supplier invoicing, payment tracking and bank reconciliation using accounting software, building accuracy and reporting discipline.

Invoicing Payment Tracking Bank Reconciliation Accounting Software