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Igel Cal

@igelcal

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Brand strategist and content expert helping startups grow with conversion-driven branding.

Peru

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What I'm looking for

I’m looking to help scaling startups and B2B brands grow through strategic social media content, bold conversion-driven branding, and AI-enabled workflows—delivering both design and strategy that drives real business results.

I’m a brand strategist and content expert helping startups and B2B brands grow through strategic social media content and bold, conversion-driven branding. As Co-Founder/CMO at Husky Studio, I’ve helped build 100+ brand identities and launched impactful content campaigns for clients across the US and LATAM.

My approach blends brand strategy & visual identity, social media content creation, AI-powered process optimization, and short-form video & creative direction—because I want brands that convert and systems that actually save time. I’ve also built strong fundamentals through roles in marketing support at TEOMA, bilingual customer service at Teleperformance, and earlier experience in fast-paced hospitality and retail environments.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder | CMO | Board Member

Current

Husky Studio

Mar 2023 - Present (3 years 4 months)

Husky Studio is the first AI-driven branding agency helping businesses grow smarter, faster, and with less friction.

We combine creative strategy, bold visuals, and cutting-edge AI tools to build standout brands and optimize how businesses run — from identity to execution.

Our services include:
🔹 Brand Strategy & Visual Identity
🔹 Social Media Content Creation
🔹 AI-Powered Process Optimization
🔹

Marketing B2B Dirección De Equipos

Asistente de marketing

TEOMA

Dec 2019 - Nov 2021 (1 year 11 months)

Supported marketing work as a marketing assistant at Teoma, contributing to team management, interpersonal communication, and maintenance-related management activities.

Interpersonal Communication

Bilingual Customer Service Representative

Teleperformance

Mar 2017 - Dec 2018 (1 year 9 months)

Worked as a bilingual customer service representative at Teleperformance, handling customer service responsibilities and process improvements in a fast-paced operations environment.

Process Improvement Inglés