Ibtisam Aftab

Architected a 12-pillar SEO content program that drove 42% organic traffic growth in 6 months. Launched executive thought leadership series on AI in healthcare, perioperative optimization, and revenue cycle management, lifting LinkedIn engagement by 35%.

Owned healthcare marketing content strategy for US payer and provider clients, covering revenue cycle management and insurance billing. Produced SEO-optimized copy that improved organic search rankings and reduced reader drop-off.

Delivered 100+ articles, whitepapers, and strategy briefs for global health startups and hospital networks. Boosted client engagement rates by 25% through clinically grounded copywriting and SEO content programs.

Drove a 30% increase in website traffic through high-impact digital health content. Aligned content strategy with product and growth teams, contributing to medication adherence campaigns and patient engagement initiatives.

Developed patient education content as a frontline physician, identifying compliance gaps and producing clinical materials that improved chronic disease adherence outcomes. Built medical fluency in surgery, internal medicine, diagnostics, and multidisciplinary care coordination.

Created HIPAA-aware patient education materials that improved treatment compliance in chronic care. Coordinated multidisciplinary care teams across nursing, surgery, and internal medicine.

MBBS degree from Jinnah Medical and Dental College, Karachi, completed in 2016.