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ariba maqbool

@aribamaqbool

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SEO content writer specializing in medically informed, research-driven long-form content that boosts organic traffic.

Pakistan

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What I'm looking for

I want a role using research-driven SEO content creation—preferably medical or multi-niche—where I can improve organic traffic, refine content strategy, and grow professionally.

I am an SEO content writer with a Bachelor of Science in Human Nutrition and Dietetics and focused experience creating multi-niche, long-form articles. I combine deep research, keyword strategy, and brand-aligned voice to produce content that improves search visibility and reader trust.

My work includes authoring over 150 medical blogs and developing SEO-driven content across medical, legal, travel, architecture, and transport verticals. I prioritize readability, search intent, and topical accuracy to drive organic engagement and conversions.

I consistently meet deadlines, incorporate client feedback, and leverage editing and proofreading skills to maintain high content quality. I seek roles where I can apply evidence-based writing and SEO strategy to grow organic traffic and audience retention.

Experience

Work history, roles, and key accomplishments

Content Writer

Authored (Medical & Healthcare)

Aug 2025 - Jan 2026 (5 months)

Authored 150+ medical blogs, boosting organic engagement 15% within three months and improving reader retention through brand-consistent, search-intent-optimized content.

Medical Writing Research Readability Editorial Standards

SEO Content Strategist

Independent (SEO Content Strategist)

Mar 2025 - Jul 2025 (4 months)

Created SEO-driven blogs across travel, architecture, and transport, increasing organic traffic and user engagement by improving content structure for search intent and conversions.

SEO Strategy Keyword Research Analytics Cross Industry Content

Blog Writer

Upwork (Remote)

Nov 2024 - Feb 2025 (3 months)

Produced SEO-driven long-form blog content for medical and legal clients, improving content quality and search visibility while meeting daily publishing deadlines and client feedback.

Freelance Writing SEO & Content Medical Writing Legal Writing Research

Education

Degrees, certifications, and relevant coursework

Riphah International University

Bachelor of Science, Human Nutrition and Dietetics

2019 - 2023

Activities and societies: Thesis: Assessment of Anthropometric Indices and Nutritional Status of Human Subjects Undergoing Pulmonary Tuberculosis Treatment in Lahore; 1st Position - Food Development Competition, Nutrition Awareness Day.

Completed a Bachelor of Human Nutrition and Dietetics with coursework in nutrition, diet planning, and metabolism and a thesis assessing anthropometric indices and nutritional status of pulmonary tuberculosis patients in Lahore.