Huy Lê
@huyl
Digital marketing strategist focused on impactful brand development.
What I'm looking for
I am a digital marketing strategist with a passion for creating impactful brand experiences. My journey in marketing began during my studies at Nha Trang University, where I earned a Bachelor of Marketing. I have developed a strong foundation in digital marketing through various roles, including my current position at OTB ZONE, where I lead the creation of print-on-demand apparel products and manage e-commerce accounts across platforms like Etsy and TikTok.
Throughout my career, I have successfully managed social media growth initiatives, run affiliate programs, and executed advertising campaigns on platforms such as Facebook and TikTok. My proactive mindset and commitment to driving measurable results have allowed me to contribute significantly to brand development and marketing strategies for various companies. I am eager to continue growing in a professional environment where I can leverage my creativity and experience in digital marketing.
Experience
Work history, roles, and key accomplishments
Idea Creator
OTB ZONE
Mar 2024 - Mar 2024 (0 months)
Developed print-on-demand (POD) apparel products, from design to market fit. Created content and videos to support social media growth; managed team’s e-commerce accounts (Etsy, TikTok, etc.).
Business Strategy Developer
Hoang Thuan Phat - BMT
Sep 2023 - Feb 2024 (5 months)
Built brand image in customers' minds. Developed product marketing strategies.
Advertiser
OLONA Sport, Robin shop
May 2023 - Feb 2024 (9 months)
Ran Facebook and TikTok ads. Set up live streams.
Business Development Executive
FPTTelecom
Apr 2023 - Aug 2023 (4 months)
Consulted on internet, TV, and camera installation. Handled multi-platform marketing.
Freelancer
Appen Project (RatterArow)
Aug 2022 - Jul 2023 (11 months)
Rated Google's search engine quality, media content, and advertising effectiveness.
Content Marketing Intern
BIV Marketing
Jun 2022 - Jul 2022 (1 month)
Created content for SEO standard websites. Created content for fan pages and designed images.
Marketing Intern
Queen Ann Hotel
Mar 2022 - May 2022 (2 months)
Supported image/video design. Managed digital brand on Facebook and TikTok.
E-commerce Assistant
YAN FASHION
Mar 2019 - May 2020 (1 year 2 months)
Handled online sales and customer service. Supported the advertising department on Meta.
Education
Degrees, certifications, and relevant coursework
Udemy
SEO Training Masterclass 2025: Beginner To Advanced SEO, SEO
2025 - 2025
Completed an SEO training masterclass from Udemy. Gained expertise in search engine optimization techniques.
Hoang Thuan Phat - BMT
Certificate, Business Strategy Development
2023 - 2024
Completed a Business Strategy Developer Certificate program. Focused on building brand image and developing product marketing strategies.
HubSpot Academy
Digital Marketing Certificate, Digital Marketing
2023 - 2023
Obtained a Digital Marketing Certificate from HubSpot Academy. Developed skills in running Facebook and TikTok ads, and setting up live streams.
Nha Trang University
Bachelor of Marketing, Marketing
2019 - 2023
Studied marketing principles and strategies at Nha Trang University. Gained knowledge in various aspects of marketing, including digital marketing and brand development.
Availability
Location
Authorized to work in
Job categories
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