Hugo Cunha

I am a dynamic and results-driven communications professional with a unique blend of creativity and analytical skills, specializing in social media strategy, digital content creation, and audience engagement. With a background in sociology and audiovisual production, I bring a strategic and human-centric approach to every project, ensuring content resonates deeply while driving measurable growth.

Currently, as the Social Media Coordinator & Communications Manager for the Minnesota Super Cup, I lead the tournament’s digital presence, crafting its visual identity from scratch using Adobe Creative Suite and implementing data-backed strategies. In just six months, my work increased followers by 37% and boosted engagement by 4% across platforms like Instagram, X (Twitter), and Bluesky.

Beyond my corporate role, I am the founder of CHUTA DAÍ, a football content platform that garners over 2 million monthly views. By leveraging viral trends and fostering community, I’ve grown the platform into a trusted industry voice, leading to collaborations with major brands like SportTV (Liga Portugal coverage) and establishing partnerships across the football ecosystem.

My earlier experiences include producing socially impactful stories as a Presenter and Content Creator at Inquieta Rádio e Televisão, where I honed my skills in storytelling, video editing (Adobe Premiere Pro), and interviewing. Academically, I hold a Master’s in Communication Sciences (University of Minho, ongoing) and a Bachelor’s in Sociology, which fuels my ability to connect data with human behavior for compelling campaigns.

Key Strengths:

• Creative Strategy: Designing visually striking campaigns (Photoshop/Illustrator) paired with organic growth tactics.

• Data-Driven Optimization: Using analytics to refine content calendars and maximize ROI.

• Community Building: Cultivating engaged audiences (e.g., 6K+ Instagram followers for CHUTA DAÍ).

• Multilingual Storytelling: Fluent in Portuguese (native) and English, with a knack for cross-cultural communication.

I thrive at the intersection of sports, media, and digital innovation, and I’m passionate about projects that challenge me to merge creativity with strategy. Whether leading a brand’s social voice or creating viral content, I aim to leave a lasting impact—one post, one campaign, and one community at a time.