Harsh Sharma

I’m a Creative Lead and Art Director with 14+ years of experience in brand strategy, campaign art direction, and visual storytelling for fashion, lifestyle, and luxury e-commerce brands. I build high-output creative teams and translate business objectives into premium creative that performs.

At Angara Inc., I lead in-house creative strategy and art direction across web, performance marketing, and social channels for a global D2C luxury jewelry brand. I direct end-to-end production, overseeing 500+ assets monthly across formats and platforms, while maintaining consistent luxury brand storytelling.

I’ve driven measurable results through systematic testing and scalable design systems. By architecting a Generative AI workflow using Midjourney, Freepik AI Suite, and ChatGPT, I reduced production costs by 60% and cut turnaround from 3 days to under 24 hours—then improved campaign CTR by 25% via A/B testing across Meta Ads and web banners.

I also focus on creative operations that scale without quality loss. I developed template systems and visual guidelines enabling 400+ monthly creatives, and I’ve led festive creative output of 250+ premium assets per season that delivered a 35% audience engagement lift and stronger ROAS. I’m the kind of leader who integrates AI-powered workflows to accelerate delivery without compromising premium aesthetics.