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Hoàng Nguyễn

@hongnguyn3

Aspiring Trade Marketing Executive with FMCG-focused marketing training and B2B lead generation experience at Hương Việt Group.

Vietnam

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At Hương Việt Group, I executed a multi-channel Sales Marketing strategy for the B2B online training system CLS, using the AIDA model, the TOFU–MOFU–BOFU funnel, and AI tools to personalize outreach.

I managed the Zalo channel, which averaged 60 B2B leads per day, and analyzed performance across four platforms to identify funnel bottlenecks. I also built the lead handoff process between Marketing and training specialists and supported system demo sessions.

Experience

Work history, roles, and key accomplishments

Sales And Marketing Specialist

Hương Việt Group

Aug 2025 - Nov 2025 (3 months)

Executed a multi-channel Sales Marketing strategy (Facebook, Fanpage, TikTok, Zalo, LinkedIn) for the B2B online training system CLS, applying the AIDA model and TOFU–MOFU–BOFU conversion funnel combined with AI tools in day-to-day operations.
• Applied AI to analyze customer profiles and personalize outreach content based on each business's specific needs, optimizing engagement and significantl