Hiro Matsui
@hiromatsui
Product designer specializing in scalable design systems for SaaS and Web3.
United StatesWhat I'm looking for
I am a product designer with 10 years of end-to-end experience in SaaS, Web3, and startups, focused on building scalable design systems and design tokens that drive consistent product experiences.
I partner closely with engineers and product managers, fluent in React, Tailwind, and motion design, and have led design teams and company-wide initiatives including rebrands and cross-platform system adoption.
My work emphasizes accessibility (WCAG/ARIA), measurable delivery improvements, and reusable component libraries ā increasing feature velocity and consistency across products.
Experience
Work history, roles, and key accomplishments
COLed UX/UI design for high-impact wallet features at MetaMask, improving usability and delivery speed while founding and scaling a multi-platform design system that achieved rapid adoption.
Design Lead & Co-founder
Zasso Media LLC
May 2021 - Aug 2024 (3 years 3 months)
Built and led a small design team, established agile processes and a reusable design framework that accelerated delivery by 30% and improved consistency across client projects.
EROwned experience and design system for web and mobile network connectivity platforms, scaling a flexible UI system adopted across 5+ products and halving review cycles from 4 weeks to 2.
COSenior Product Designer
Cornerstone OnDemand
Dec 2017 - May 2021 (3 years 5 months)
Led UX/UI for enterprise SaaS HR software across recruiting and talent workflows, co-founding the first design system and increasing feature velocity by 80%.
LALead Product Designer
Laserfiche
Jan 2016 - Dec 2017 (1 year 11 months)
Drove transformation from on-premise to cloud for the enterprise SaaS suite, redesigning core products and reducing UI inconsistencies across the suite by 65%.
Education
Degrees, certifications, and relevant coursework
UDUdacity
Certificate, Product Management
2021 - 2021
Completed Product Management coursework through Udacity to develop product strategy and execution skills.
Progate
Certificate, Front-end Engineering
2020 - 2020
Completed Front-end Engineering coursework through Progate to strengthen front-end development skills.
SDSavannah College of Art and Design
Master's, Industrial Design
2009 - 2011
Completed a Master's degree in Industrial Design at SCAD, concentrating on product design and human-centered design methods.
SFState University of New York at Fredonia
Bachelor's, Interactive Art
2006 - 2009
Completed a Bachelor's degree in Interactive Art at SUNY Fredonia, focusing on digital interaction and visual design.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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