Yordani Awono
@yordaniawono
Product Designer crafting clear, scalable UI/UX for complex, data-driven software.
What I'm looking for
I am a Product Designer with three years of experience designing and shipping complex, workflow-driven software, focused on translating dense data and technical concepts into clear, intuitive experiences.
I collaborate closely with product managers and engineers, iterate in Figma, and validate work through real customer feedback to accelerate product-market fit.
At Sorella Labs I led end-to-end design for decentralized finance products, implemented designs in React and Tailwind, and built a comprehensive design system to ensure consistency and scalable development.
Previously, I led design for enterprise LLM and access management platforms, drove customer discovery as an independent designer, and created conversion-focused web experiences for DTC brands, always prioritizing usability, accessibility, and measurable impact.
Experience
Work history, roles, and key accomplishments
Product Designer
Sorella Labs
Jan 2024 - Jan 2025 (1 year)
Led design and implementation of Brontes and Angstrom, shipping an Ethereum data exploration platform and a CLOB–AMM DEX from 0 to 1 while building a reusable design system and accelerating delivery by implementing React/Tailwind components.
Product Designer
Upperstudy
Jan 2022 - Jan 2024 (2 years)
Led design for Freeplay enterprise LLM platform and redesigned configuration and access workflows for enterprise products, improving usability and adoption and creating a new design system for consistency.
Freelance Product Designer
Independent
Jan 2022 - Dec 2022 (11 months)
Conducted product discovery and designed web3 and growth-focused experiences, securing partnerships for a web3 SDK, improving landing page CTR through A/B testing, and shipping a token-gated membership portal converting over 2% of collectors.
Designer
Thesis Testing
Jan 2020 - Jan 2022 (2 years)
Designed conversion-focused web experiences and co-developed a shared design system for DTC clients, improving discoverability, reducing friction, and increasing engagement across e-commerce and sampling flows.
Education
Degrees, certifications, and relevant coursework
Berklee College of Music
Bachelor of Music, Music Business/Management
Bachelor of Music in Music Business/Management focused on the intersection of music, business, and management principles.
Thinkful
Product Design Apprenticeship, Product Design
Completed a Product Design apprenticeship concentrating on practical product design skills, prototyping, and collaboration with cross-functional teams.
Availability
Location
Authorized to work in
Website
yordaniawono.framer.websiteJob categories
Skills
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