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Himanshu Rathore

@himanshurathore1

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Data analyst turning complex data into actionable insights to drive business growth.

India

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What I'm looking for

I seek a data-driven role where I can own analytics and ETL work, collaborate with product and marketing, and deliver measurable growth and operational improvements.

I am a data analyst with 4.5+ years of experience in business and product analytics, data transformation, modeling, and visualization. I translate numbers into narratives that drive prioritization and high-impact quality fixes.

At Pop Tech Growth and upG.ad, I led analyses on refunds, returns, courier performance, and order success, and implemented a Markov Chain multi-touch attribution model to improve marketing conversions and inform spend allocation.

I have built automated enterprise reports and a self-serve Growth Performance Tableau dashboard used by leadership to track traffic, leads, conversions and revenue, and I designed event instrumentation and end-to-end ETL pipelines that power multiple leadership dashboards.

I focus on stakeholder collaboration and measurable outcomes: I drove a 15% improvement in conversion for onboarding, reduced bounce rate by 20% through instrumentation and funnel analysis, and cut visit-to-lead drop-offs by 15% via A/B testing.

Experience

Work history, roles, and key accomplishments

Data Analyst 2

Pop Tech Growth

Oct 2025 - Jan 2026 (3 months)

Performed root-cause analysis on delivery failures and courier performance, mapped survey feedback to order-level data, and led refund/return analyses to identify product quality and handling issues impacting order success.

SQL NumPy Tableau A B Testing ETL Data Warehousing Stakeholder Management

Data Analyst 2

upG.ad

Apr 2022 - Sep 2025 (3 years 5 months)

Built Markov Chain multi-touch attribution model to optimize marketing spend, developed automated campaign reports and a self-serve growth dashboard, and implemented event instrumentation reducing bounce rate by 20%.

Python Tableau Mode Analytics Airflow A B Testing

Data Analyst

Techieaz Consultancy Services

Apr 2021 - Mar 2022 (11 months)

Owned end-to-end analytical solutions for clients including requirement alignment, dashboard development and maintenance, data discrepancy resolution after refreshes, and campaign performance analysis with actionable recommendations.

SQL Dashboarding Data Quality Requirements Gathering Stakeholder Management Reporting Google Analytics Excel

Education

Degrees, certifications, and relevant coursework

University Institute of Technology

Bachelor of Engineering, Computer Science

2014 - 2018

Grade: CGPA 6.32

Bachelor of Engineering in Computer Science with a CGPA of 6.32; coursework and projects focused on software engineering, data pipelines, and analytics.