Hassan Raza

I’m a Business and Management Information Systems graduate and co-founder of Scentaur, an emerging e-commerce perfume brand. I focus on bridging business strategy with technology to turn ideas into working customer and order experiences.

At Scentaur, I co-founded and managed day-to-day business operations while leading Shopify store setup, product structuring, and order workflows. I designed customer-facing forms for custom fragrance orders and worked through operational issues end to end.

I’m also hands-on with performance marketing—running Meta and TikTok ad campaigns with pixel setup, datasets, conversion tracking, and ad performance analysis. I use data-driven decision-making to improve ad efficiency and order management.

Before launching full-time, I completed an internship with the Economic Transformation Initiative (ETI), supporting operational and research data for internal analysis. I strengthened my ability to document processes, coordinate across departments, and contribute to analytical tasks.