Open to opportunities

Harshita Singhal

@harshitasinghal1

Message

I execute data-led digital campaigns that improve ROI, engagement, conversions, and lead generation.

India

Message

What I'm looking for

I'm looking for a digital marketing role where I can use campaign analytics, audience insights, and multi-channel execution to improve ROI, engagement, conversion, and growth.

I'm currently driving digital ads and performance analysis at Walnut Folks Group, where I execute data-led campaigns, audit brand and funnel performance, and identify growth opportunities that improved conversion rates by about 25%.

Across Hubilo Softech, DIBI Tech, Verbinden Communications, and Pawzz, I've delivered multi-channel marketing across paid media, email, content, social, SEO, and product marketing. My campaigns increased email open rates by 40%, click-through rates by 35%, qualified leads by 20%, organic traffic by 25%, and dog-treat sales by 40%.

I use dashboard analytics, performance reporting, audience insights, and cross-functional collaboration to turn campaign data into actionable improvements.

Experience

Work history, roles, and key accomplishments

Current

Digital Ads Associate

Current

Walnut Folks Group

Apr 2025 - Present (1 year 5 months)

Executed and optimized data-led marketing campaigns with a focus on ROI, audience targeting, and funnel performance. Conducted brand and performance audits, leading to a 25% improvement in conversion rate and a 15% increase in audience engagement.

Campaign Execution ROI Optimization Audience Targeting Content Development Brand Guidelines Conversion Rate Optimization Audience Engagement

Marketing Executive

Hubilo Softech Pvt Ltd

Jan 2025 - Mar 2025 (2 months)

Developed and executed social media campaigns to increase audience engagement in events and webinars. Created and proofread content for blogs, emails, and social media, and analyzed marketing performance metrics to optimize email campaigns and improve ROI.

Social Media Campaigns Content Creation Proofreading Blog Writing Email Marketing Performance Metrics ROI Optimization

Marketing Executive

DIBI Tech Private Limited

Jul 2024 - Sep 2024 (2 months)

Developed and executed targeted email marketing campaigns, achieving a 40% increase in open rates and 35% click-through rates. Generated high-quality leads through content creation, social media engagement, and optimized landing pages, contributing to a 20% increase in qualified leads.

Email Marketing Campaign Management Content Creation social media engagement Landing Page Optimization Lead Generation

Digital Marketing Intern

Verbinden Communications

May 2024 - Aug 2024 (3 months)

Managed and optimized social media channels, leading to a 15% growth in follower base and improved brand visibility. Conducted market research and competitor analysis to inform content strategy, and collaborated on SEO strategies resulting in a 25% increase in organic search traffic.

Social Media Management Market Research Competitive Analysis Content Strategy SEO Cross Functional Collaboration

Product Marketing & Sales Intern

Pawzz

Jan 2024 - Apr 2024 (3 months)

Spearheaded product marketing strategies for dog treats, leading to a 40% increase in sales during the internship. Conducted market research to identify customer preferences and trends, and developed social media campaigns that boosted product visibility and engagement by 35%.

Product Marketing Sales Strategy Market Research Customer Insights Social Media Campaigns Product Positioning