At South Korea Travels, I built a destination-focused travel media brand showing South Korea beyond Seoul through social video, photography, online articles, and practical travel education. The brand grew to 11,000+ Instagram followers and a YouTube library of 98 videos with 42,000+ lifetime views.
I partnered with the Korea Tourism Organization, regional destination marketing organizations, local government tourism groups, and tourism companies on destination-promotion projects. For three years, I also worked with Seoul Tourism Organization’s Global Seoul Mates program as a content creator.
At SapphireKitsuMediaLLC, I lead creative direction, content strategy, production, and publishing for owned travel brands and client-facing media projects. I review platform analytics and use the findings to shape editorial calendars and platform-specific recommendations.
I produce photography and video with a Panasonic Lumix S5IIX and edit long-form and short-form content using Adobe Premiere Pro and related Adobe applications. My work also includes coordinating itineraries, access, partner expectations, deadlines, and audience needs across cultures.
