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Harminder Singh

@harmindersingh4

Visual merchandising manager at Nykaa Retail & Kiehl's India, delivering store openings and campaigns.

At Nykaa Retail & Kiehl's India, I lead visual merchandising across stores in the North Zone and parts of Central India. I manage seasonal sale campaigns and new-launch activations, and drive visual merchandising planning and execution for new store openings.

At House of Beauty, Gurgaon, I headed visual merchandising strategy and execution across offline channels for premium international brands, including Anastasia Beverly Hills, Neal's Yard Remedies, and Juice Beauty. Earlier at Modi Revlon Pvt Ltd, I led visual merchandising projects across retail formats and managed store, kiosk, and display execution.

Experience

Work history, roles, and key accomplishments

Current

Associate Manager – Visual Merchandising (North Zone)

Current

Nykaa Retail & Kiehl's India

Feb 2025 - Present (1 year 7 months)

Leading visual merchandising for 75+ stores across North Zone and parts of Central India, managing vendor procurement, seasonal campaigns, and new store openings.

Visual Merchandising Vendor Management Planogram Compliance New Store Openings Campaign Management Branding Customer Experience

Manager – Visual Merchandising

Modi Revlon Pvt Ltd

Sep 2023 - Aug 2024 (11 months)

Designed and executed store layouts to optimize customer flow and maximize product visibility, creating high-impact displays for product launches and seasonal campaigns.

Visual Merchandising Store Layout and Design Color Blocking Focal Point Product Categorization Brand Identity Campaign Execution

Manager – VM International Brands (Premium)

House of Beauty

Oct 2022 - Aug 2023 (10 months)

Headed VM strategy and execution for premium international brands across offline channels, developing norms and brand positioning for the Indian market.

Visual Merchandising Brand Strategy Store Design Plan O Grams In Store Activations Budget Management team training

Assistant Manager – Visual Merchandising (Projects)

Modi Revlon Pvt Ltd

Dec 2010 - Sep 2022 (11 years 9 months)

Led VM execution for Revlon EBOs, SIS, and General Trade across India, Nepal, Sri Lanka, and Bangladesh, managing multiple zonal teams and ensuring global standards compliance.

Visual Merchandising Team Management Store Layouts Kiosks POSM Vendor coordination Global Standards