Harini K
@harinik1
Email marketing specialist with 1 year of experience driving segmented campaigns, lead follow-ups, and data-driven results.
What I'm looking for
I’m a motivated email marketing specialist with 1 year of experience creating, optimizing, and analyzing email campaigns to enhance customer engagement and achieve business goals. In my role as an Email Marketing Executive, I’ve led projection management, delivered successful online campaigns, and performed data segmentation to run targeted email campaigns based on industry criteria.
I also follow up on leads generated from marketing campaigns and schedule qualified sales meetings, helping bridge marketing and revenue. With strong proficiency in MS Excel, I focus on analyzing and interpreting customer data for segmentation and reporting, and I’m excited to leverage these skills to drive impactful, measurable email marketing strategies.
Experience
Work history, roles, and key accomplishments
Email Marketing Executive
Funnl
Oct 2023 - Present (2 years 9 months)
Created and managed online email campaigns to improve customer engagement and deliver lead follow-ups. Segmented leads and targeted email campaigns, then scheduled qualified sales meetings based on campaign-generated leads.
Education
Degrees, certifications, and relevant coursework
Ashoka Women's Engineering College
Master of Business Administration, Business Administration
Completed a Master of Business Administration (MBA) at Ashoka Women's Engineering College in 2023.
Vasavi Mahila Kalasala
Bachelor of Science, Computer Science
Completed a B.Sc in Computer Science at Vasavi Mahila Kalasala in 2021.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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