Writing for 180 Airbnb and Booking.com properties taught me that content is only good if it books. As a freelance Online Property Management, Marketing & Content Specialist, I optimized listing titles, descriptions, photography, and positioning for search visibility and conversion.
For 8 underperforming properties, I sharpened copy and supported pricing and promotions as occupancy rose from below 20% to over 80%. I also built owners' social accounts from scratch with brand voice, photography-led posts, and editorial calendars.
In my current freelance content marketing work, I create platform-native posts and short-form video for hospitality and lifestyle brands. I developed multi-market content sets for 11 Amsterdam-area hotels, with distinct Instagram, RED, and X hooks for English-, Chinese-, and Japanese-language audiences.
