Open to opportunities

Hannah Adaeze

@hannahadaeze

Finance and content strategist building data-backed research and partnerships across Nigeria’s fintech and travel communities.

Nigeria

Message

What I'm looking for

I want to own finance-driven research and content strategy—building creator/partnership pipelines and clear, data-backed publications—while helping teams run with better financial operations, accuracy, and efficiency.

I’m a content, community, and finance professional who builds creator and partnership pipelines while delivering clear, data-backed research. I’ve led content and community strategy for a social travel app, built creator pipelines across major festivals, and shaped a partnership-driven 183-agent industry survey and final report.

Most recently, I founded and lead PurpleAlley, a finance research platform that explains fintech and blockchain topics clearly for a Nigerian audience. Earlier, I supported an executive team as Chief of Staff, managed company budgeting and reporting, ran marketing and influencer campaigns, and improved operational efficiency—then strengthened my finance foundation as a Credit Analyst using credit risk frameworks, KYC checks, and detailed credit assessment records.

Experience

Work history, roles, and key accomplishments

Current

Founder & Lead Research Writer

Current

PurpleAlley

Jan 2025 - Present (1 year 6 months)

Built and led a finance research platform explaining fintech and blockchain topics clearly for a Nigerian audience. Set up the research process and published DeFi lending risk and AMM analysis content while using engagement data to guide decisions.

Finance Research Research Writing Fact Checking Content Strategy Market Research Data Analysis Financial Modeling DeFi

Content & Community Executive

Velio

Jan 2026 - Jun 2026 (5 months)

Ran content and community strategy for a social travel app targeting 1,000 downloads. Built a creator pipeline across major festivals, supported an industry survey partnership, and managed content calendars and an email campaign.

Content Strategy Community Engagement Creator Management Partnership Management Email Campaigns Data Analysis Market Research Stakeholder Management

Chief of Staff

Beetle

Apr 2024 - Dec 2025 (1 year 8 months)

Supported the CEO with team onboarding and day-to-day people operations to keep the company running smoothly. Managed company finances (budgeting, planning, reporting), ran marketing and influencer campaigns, and improved efficiency by cutting costs.

People Operations Budgeting Financial Planning Financial Reporting Marketing Campaigns Cost Optimization Process Improvement Stakeholder Management

Credit Analyst

Zeeh Africa

May 2023 - Apr 2024 (11 months)

Assessed client creditworthiness using financial data and risk frameworks and flagged factors affecting loan repayment. Performed KYC checks, reviewed financial documents for compliance, and maintained detailed records of credit assessments.

Credit Risk Assessment Financial Analysis KYC Compliance Risk Frameworks Record keeping Excel