Hafsa Javed

I've led data work at AdalFi, owning an end-to-end credit-scoring pipeline across six partner banks, nine lending products, and more than 280,000 active customers in Pakistan's digital lending market.

I built a marketing analytics pipeline processing 143M+ behavioral events across 4,000 campaigns and migrated scoring workloads from SSIS to a config-driven Spark medallion lakehouse with daily runs completing in under four minutes.

My work spans time-series modeling, anomaly detection, NLP, generative AI, LLM fine-tuning, and retrieval-augmented generation. As a Fulbright Scholar with an MS in Data Science, I've also developed LSTM anomaly detection models for Engie and fine-tuned transformer models for account-balance forecasting.

Earlier, I delivered full-stack features, analytics dashboards, CRM customizations, and billing automation across Techlogix, EMPG Labs, and Rolustech while mentoring junior developers and conducting code reviews.