At B2metric, I lead delivery of product modules for a B2B AI/ML customer data platform, including Funnel Analytics, Rule-Based Segmentation, Customer Journey Orchestration, Churn Prediction and Ask AI. These modules are used by 10+ enterprise customers.
I delivered churn-prediction and micro-segmentation features that increased retention by 16% for an enterprise fintech client. I use product analytics to identify drop-off points and turn customer needs into PRDs, user stories and SQL analyses.
I prototype ideas with Claude and Lovable, then work with engineering, design and data science on releases. My work also includes onboarding users for POC engagements and building a computer-vision project for live people detection and counting.
