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gusti hamzah

@gustihamzah

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Mathematics graduate skilled in partnerships, event PR, and digital marketing.

Indonesia

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What I'm looking for

I seek a collaborative role in PR, partnerships, or digital marketing where I can lead campaigns, grow partner networks, and apply data-driven strategies to expand reach and impact.

I am a Mathematics graduate from Universitas Pendidikan Indonesia with hands-on experience in partnership development, public relations, and digital marketing. I led PR efforts for large campus events—securing 37 media partners for PPM 2021 and driving Seminar Teknologi TEMBERENG 2021 to over 600 registrants and 300 attendees—demonstrating strong coordination and stakeholder management.

I also completed accelerated digital marketing and AI-apprenticeship programs, led a top-performing team-building a smart chatbot for local SMEs, and bring proven skills in SEO, PPC, content and social media marketing, analytics, communication, and project leadership. I thrive in collaborative environments and deliver results through organized, creative, and data-informed approaches.

Experience

Work history, roles, and key accomplishments

Team Leader

AI4IMPACT (Tokobot - Terra AI)

Aug 2022 - Dec 2022 (4 months)

Led the Tobaco team in the AI4IMPACT apprenticeship to develop a smart chatbot shop for SMEs, earning recognition for best performance in business framework deliverables including design thinking and user metrics.

Team Leadership Design Thinking Customer Journey Mapping Lean Canvas Metrics Gamification Product Strategy

Team Leader

TOKOBOT - Terra AI

Aug 2022 - Dec 2022 (4 months)

Led a project team in AI4IMPACT to develop a smart chatbot shop, delivering best-performance results in business frameworks including design thinking, buyer personas, customer journey mapping, and gamification strategies.

Team Leadership Design Thinking Personas Customer Journey Mapping Lean Canvas Gamification Product Strategy

Head of External Public Relation

BEM Himatika 'Identika' UPI

Jun 2022 - Sep 2022 (3 months)

Managed external relations for Pengabdian Pada Masyarakat (PPM) 2021, securing 37 media partnerships and coordinating communications with research institutes, police, health centers, and village officials to support webinar outreach.

External Relations Partnership Development Community Outreach Communication Strategy Stakeholder Management Collaboration

Head of Public Relation

BEM Himatika 'Identika' UPI

Jun 2021 - Nov 2021 (5 months)

Led public relations for Seminar Teknologi TEMBERENG 2021, coordinating media partnerships and logistics to achieve 300+ attendees and exceed participation targets by 600%. Managed vendor, presenter, and campus licensing coordination to ensure compliant event execution.

Partnership Development Media Relations Event Coordination Vendor Management Public Speaking

Head of Public Relation Bureau

BEM Himatika 'Identika' UPI

Jun 2021 - Nov 2021 (5 months)

Led public relations for Seminar Teknologi TEMBERENG 2021, coordinating media partners and vendors to deliver 300+ attendees and surpass target participation by 600%. Managed communications with presenters, MCs, moderators, and campus licensing to ensure compliant event execution.

Partnership Development Media Relations Event Promotion Vendor Management Compliance Public Speaking Campaign Planning

Education

Degrees, certifications, and relevant coursework

Universitas Pendidikan Indonesia

Bachelor Degree, Mathematics

2019 -

Grade: 3.37 GPA

Activities and societies: Member of BEM Himatika 'Identika' UPI; Head of Public Relation Bureau for Seminar Teknologi (Jun–Nov 2021) and Head of External Public Relation Bureau for Pengabdian Pada Masyarakat (Jun–Sep 2022).

Pursuing a Bachelor Degree in Mathematics through the Kampus Merdeka program, with coursework and projects in mathematics and related applied topics.

AI4IMPACT (TOKOBOT - Terra AI)

Apprenticeship Certificate, Applied AI / Product Development

2022 - 2022

Activities and societies: Team Leader for Tobaco team; responsibilities included design thinking, buyer persona, customer journey, lean canvas, user metrics, and gamification.

Participated in a project-based apprenticeship building a smart chatbot shop and led the team to best-performance recognition in business-framework deliverables.

Zenius Education (Kampus Merdeka - Program Magang dan Studi Independen)

Certificate, Digital Marketing

2022 - 2022

Grade: A (92) for concepts; A (90) for strategy plan

Activities and societies: Covered AISAS model, content marketing, social media analysis, SEO, e-commerce business planning, and omni-channel experience.

Completed the Accelerated Digital Marketing Program with strong performance in digital marketing concepts and strategy development.

AI4IMPACT / TOKOBOT - Terra AI

Apprenticeship, Applied AI / Product Development

2022 - 2022

Activities and societies: Led team on design thinking, buyer persona, customer journey, lean canvas, customer interviews, user metrics, and gamification for SME chatbot solution.

Participated as Team Leader in a project-based apprenticeship to develop a smart chatbot shop for partner SMEs, achieving best performance in business-framework deliverables.

Zenius Education

Certificate, Digital Marketing

2022 - 2022

Grade: A (92) in digital marketing concepts; A (90) in digital marketing strategy plan

Activities and societies: Coursework on AISAS model, content marketing, social media analysis, SEO, e-commerce business planning, and omni-channel experience.

Completed the Accelerated Digital Marketing Program (Kampus Merdeka/Program Magang dan Studi Independen) with strong grades in digital marketing concepts and strategy.