Gustavo Sousa

• Own analytics for BEES Care, partnering with Product, Commercial, and Engineering teams to prioritize initiatives, define KPIs, and support decisions across 13+ countries.

• Designed and analyzed A/B tests for product initiatives, including a loyalty redemption feature projected to increase points utilization by 5%.

• Developed an Isolation Forest anti-fraud model, from dataset and feature e

• Built executive dashboards for senior leadership, consolidating KPIs across business units to support operational monitoring and strategic decisions.

• Developed real-time analytics and dashboards for Customer Support during major events, including Big Brother Brasil and the Olympic Games, supporting decision-making in high-demand periods.

• Partnered with BI and Data Engineering teams to de

• Sales consultant in SaaS Startup, analyzing the client's business model, identifying points of potential growth, cost reduction, improvement of processes and identifying potential use of the company's platforms;
• Responsible for the 2 biggest contracts to the company

Responsible for administrative issues as: finance, purchasing, improvements in the management and increase of sales, coordination of three employees, reporting of results to partners and customer service.

• Monitoring of Action Plans / Indicators / Process Mapping

• Monitoring and supporting the area's management in the evaluation and development of the company's and departmental strategic planning;

• Support in the implementation and training of processes and Quality of the company and systems, in addition to support and follow-up to the Committee;

• Guide and audit sectors about the company's

Analysis and diagnosis of the company's macro and micro environmental market and action proposal aimed at: new business model, cost reduction, sustainability, profitability and assistance in the strategic plan

Suggestion of improvements that optimize internal communication, facilitating and streamlining the flow of financial and commercial information between the administrative areas and the company's board of directors;

• Feasibility study of new branches, considering the analysis of indicators such as population, income, target audience, location, coverage area, future potential market, taking into a

• Notions of balance sheet construction, flow and stock cards.
• Assist in the accounting organization.
• Enter information in the system, check invoices, finalize pending issues at public agencies.

Issued Feb 2024

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Issued Sep 2022

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Issued Apr 2020