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Gustavo GuerraGG
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Gustavo Guerra

@gustavoguerra

Design Lead at ONCHAIN® Labs who shaped on-chain payment UX for fiat on-ramps, wallets, and dashboards.

Portugal
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At ONCHAIN® Labs, I led design across product, brand, and UX for a chain-agnostic on-chain payment system. I shaped end-to-end experiences for fiat on-ramps, digital asset sales, wallets, and dashboards, balancing usability with compliance and technical constraints.

At HUMAN Protocol Foundation, I led design across product, brand, and UX for a decentralized Web3 protocol. I partnered with founders, product, and engineering to turn complex protocol and infrastructure constraints into clear, scalable experiences, and evolved design systems across the ecosystem.

At Partisia Blockchain, I led brand and visual design for a privacy-focused Layer 1 blockchain, translating privacy and cryptographic concepts into accessible communication. I also bring experience leading SOOCHY*'s web department and continue to freelance for clients ranging from small companies to market leaders.

Experience

Work history, roles, and key accomplishments

FR
Current

Creative Director / Web Designer / UX/UI / Graphic Designer

FREELANCER

Sep 2006 - Present (20 years 1 month)

Freelance work for diverse clients from small companies to market leaders.

OL

Head of Design

ONCHAIN® Labs

Dec 2021 - Jun 2026 (4 years 6 months)

ONCHAIN is a Web3 company focused on enabling crypto projects to sell digital assets directly for fiat through on-chain payment infrastructure.

• Lead design across product, brand, and UX for a chain-agnostic on-chain payment system

• Own end-to-end user experience for fiat on-ramping, digital asset sales, wallets, and dashboards, balancing usability with compliance and technical constraints

•

HF

Design Lead

HUMAN Protocol Foundation

Jul 2021 - Jan 2026 (4 years 6 months)

• Lead design across product, brand, and UX for a decentralized Web3 protocol supporting a growing ecosystem of products, contributors, and partners

• Own design vision and system coherence across product interfaces, brand touchpoints, and communication materials

• Partner closely with founders, product, and engineering to translate complex protocol and infrastructure constraints into clear, usa

PB

Head of Design

Partisia Blockchain

Mar 2023 - Sep 2024 (1 year 6 months)

Partisia Blockchain is a privacy-focused Layer 1 blockchain enabling secure, scalable decentralized applications.

• Led brand and visual design for a privacy-first Layer 1 blockchain, ensuring clarity and consistency across ecosystem touchpoints

• Defined and evolved visual identity and design systems to support protocol positioning and ecosystem credibility

• Worked closely with internal teams

SO

Head of Web Department

SOOCHY*

Jul 2016 - Dec 2021 (5 years 5 months)

• Led the web department, overseeing strategy, design, and delivery across multiple digital projects.

• Managed designers and developers, setting processes that improved collaboration, quality, and delivery timelines.

• Owned client-facing digital strategy, translating business goals into effective UX and web solutions.

• Ensured high standards of usability, performance, and visual consistency

SL

Digital Consultant

Sir Tile Design, Lda

Jan 2020 - Jan 2021 (1 year)

• Provided strategic design and digital consulting to clients across branding, UX, and web presence.

• Helped businesses clarify their digital positioning and improve customer-facing experiences.

• Delivered practical, scalable solutions aligned with both user needs and business objectives.

GD

Creative Director / Senior Web Designer / UX/UI Designer

G3DS · Graphic Design / Web Design

Jan 2014 - Jul 2016 (2 years 6 months)

• Worked across brand design, web design, and UX/UI for a range of digital products and client projects.

• Delivered complete design solutions from concept to execution, balancing creativity with usability and constraints.

• Collaborated with developers and stakeholders to ensure smooth handoff and high-quality implementation.

CO

Head of Digital

Casa Objecto

Jan 2012 - Jul 2014 (2 years 6 months)

Responsible for redesigning the e-commerce UX/UI
Launching the brand on social media (Facebook and Instagram)
Implementation of email marketing strategies and platforms (mailchimp)

VI

Senior Digital Designer / UX/UI Designer / Senior Web Designer

VISUALIZAR

Jan 2003 - Jan 2005 (2 years)

Designing layouts and interfaces for interactive kiosks and interactive screens on shopping malls, museums and government buildings.

OM

Senior Web Designer / Senior Graphic Designer

Omdesign

Jan 2002 - Jan 2003 (1 year)

Worked as Senior Web Designer / Senior Graphic Designer at Omdesign.

FR

Web Designer / UX/UI / Graphic Designer

FREELANCER

Jan 2001 - Jan 2001 (0 months)

Worked as Web Designer / UX/UI / Graphic Designer at FREELANCER.

CP

Restaurant Manager

Café na Praça

Jan 2000 - Jan 2001 (1 year)

Responsible for hiring the team, bookings and all day to day restaurant routine.

OM

Graphic Designer

Omdesign

Jan 1998 - Jan 2000 (2 years)

Worked as Graphic Designer at Omdesign.

CA

Bartender

CAFEINA

Jan 1996 - Jan 1997 (1 year)

Worked as Bartender at CAFEINA.

Education

Degrees, certifications, and relevant coursework

ED

Escola Superior de Artes e Design

LU

LONDON GUILDHALL UNIVERSITY

UD

Udemy

Master Digital Product Design

UD

Udemy

Advanced Web Developement

UD

Udemy

Bootstrap Website Design

UD

Udemy

UI Design

UD

Udemy

Figma

UD

Udemy

Angular (in progress)

UM

University of Michigan

Introduction to User Experience Principles and Processes

Apr 2026

PA

Packt

Design Leadership Mastery: Elevate Teams and Drive Impact

Apr 2026

Tech stack

Software and tools used professionally

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