Guilherme Fidélio

Designing modern web experiences for major clients like Amazon and Grammarly. Leading UX/UI audits, accessibility evaluations, and the development of scalable design systems.

Oversees work across digital channels, guiding a multidisciplinary team. Leads the development of comprehensive design systems and spearheads tokenization initiatives.

Created high-level visual solutions for various digital channels with a multidisciplinary team, working with international clients such as Coca-Cola, BAT, Harrods, and Montblanc. Responsibilities included exploring visual identities, creating key visuals, developing design systems, and leading tokenization initiatives.

Implemented a design system, ensuring quality and consistency across the entire app. Worked closely with each team to support token implementation, design and code decisions, and ensure high performance and design excellence.

Worked as a UI Designer for clients from different industries, such as Santander, Nubank, Rappi, and Julius Baer. Responsibilities included creation of design systems, key visuals, documentation, iconography, high-fidelity interactive prototypes, handoff for developers, and delivery alignment with customers.

Established a design system with the Filmr team, transferring existing tokens and components to Figma. Built nomenclature, created documentation templates, and advised on best practices for organization-wide design systems.

Worked with a multidisciplinary team to establish a new banking platform for Santander, conducting research, testing, and prototyping. Maintained the platform's design system for a group of over 20 designers and developers.

Created and delivered a new member's platform with the development of typography, iconography, palettes, and patterns. Worked with flow and architecture across desktop, mobile, and digital kiosk platforms, as well as animations and image treatment.

Responsible for establishing the Design System, including typography, iconography, colour palettes, grids, and various interface elements, and unifying the styles on the platform. Created marketing pieces and developed new web pages to attract leads, with establishment and monitoring of statistics.

Developed applications focused on the iOS platform, participating in projects from conception to launch, including market research, usability tests, and creation of branding and screens for each application.

Conducted research on the influence of electronic games on players without their knowledge, exploring the possibilities of chatbots as a means of information and design. Presented articles in Argentina and the United States, and adapted them for a book chapter on design systems.

Bachelor degree in Digital Design from Centro Universitário Senac, completed in 2019.

Bachelor degree in Digital Design from Universidade Anhembi Morumbi, completed in 2015.

Certificate in Graphic Design from Escola Panamericana de Arte e Design, completed in 2014.