Open to opportunities

Gustavo Guedes

@gustavoguedes

Message

I create retail experiences and campaign visuals through art direction, 3D visualization, and AI.

Brazil

Message

What I'm looking for

I'm looking to create strategic visual solutions through retail design, art direction, 3D visualization, and AI, collaborating with diverse creative teams to bring brands' ideas to life.

At Grupo Boticário, I create retail design, visual merchandising, and high-end 3D visualization as a Retail Designer and CGI Generalist. I introduced a Blender-driven workflow that helps my team deliver projects 3x faster with more detail.

I use 3D visualization to reduce print-substrate and finishing tests by 33%, enabling digital previews before rollout and supporting better ESG results. Detailed retail guidelines and visualizations of store windows, hotspots, and displays have also reduced misunderstandings with suppliers and sales teams.

Previously at Base Propaganda, I developed visual identities, key visuals, and print and digital campaigns for Brazilian clients, while ensuring consistent execution across touchpoints. Across advertising, branding, and social media work, I bring eight years of experience with Blender, Adobe Creative Suite, motion design, and production-ready design.

Experience

Work history, roles, and key accomplishments

Current

Retail Designer | CGI Generalist

Current

Grupo Boticário

Mar 2024 - Present (2 years 6 months)

- Working as multidisciplinary designer, with focus on retail design, visual merchandising and 3D high-end visualization;

- I have optimized my team work with a Blender driven workflow, we can now deliver our projects 3x faster with a larger amount of details;

- Reduced real life testing expenses with print substrates and finishing in 33% using 3D visualization, on a variety of store models. An

Art Director

Base Propaganda

Oct 2021 - Feb 2024 (2 years 4 months)

Served as Mid-Level Art Director for Base Propaganda, the biggest advertising agency in Sergipe State.

Designed visual identities, key visuals, print and digital campaign materials, ensuring brand consistency across all touchpoints of our clients.

Collaborated with creative directors, strategists, and marketing specialists to execute performance-driven campaigns for clients in the Brazil Market.

Graphic Designer

Base Propaganda

Jun 2020 - Oct 2021 (1 year 4 months)

Managed the team responsible for finishing all advertising materials in the agency for printing.

Finished a wide range of advertising and design materials, including print, digital, and large-format visual communication.

Collaborated with clients such as the biggest shopping malls company in Brazil Northeast to ensure production accuracy, quality control, and consistent brand execution.

Frequen

Junior Art Director

Flap Comunicação

Sep 2019 - Jun 2020 (9 months)

Development of campaigns and advertising pieces - both for digital and printing - that solved the needs and demands of the clients.

Junior Artworker

Base Propaganda

Aug 2018 - Sep 2019 (1 year 1 month)

Assist on derivation of advertising campaigns for printing and Google Ads formats. Looking at size, resolution, color profiles, bleeding, crop marks and what else was needed.