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greyvoth User

@greyvothuser

Staff UX Designer at Blue Cross Blue Shield of Michigan, leading member experiences for 5M+ across web and mobile.

United States
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At Blue Cross Blue Shield of Michigan, I lead design for member-facing products across web and mobile, supporting more than 5M members. I lead a team of four designers and partner with product stakeholders, engineers, and content teams.

I delivered UX for a high-traffic member portal spanning claims, benefits, ID cards, and account management, simplifying complex workflows with clear navigation and interaction design.

I contributed to a BCBSM mobile app experience used by more than 500,000 Android users and represented by 70,000+ iOS ratings. Usability, accessibility, and visual-consistency improvements helped maintain its 4.7-star iOS and 4.5-star Android ratings.

I’ve developed design systems, standards, and a pattern library for web and mobile products. My UI-development background in HTML/CSS and Ionic, along with tools such as Figma and GitHub Copilot, supports close collaboration with engineering teams.

Experience

Work history, roles, and key accomplishments

DR

UI Developer

Deluxe / Destination Rewards

Dec 2013 - Apr 2014 (4 months)

Built branded digital experiences for national clients including Citi, Verizon, T.G.I. Fridays, and AARP.

HL

Creative Design Manager

Happy's Pizza LLC

Aug 2009 - Dec 2013 (4 years 4 months)

Led branding and marketing design for a 130+ location national restaurant chain across advertising, print, in-store, and digital experiences.

Education

Degrees, certifications, and relevant coursework

AU

Academy of Art University

MFA, New Media

MFA in New Media with a focus on Web Design, Time-Based Media, and Human-Centered Design.

UM

University of Michigan

BFA, Graphic Design

BFA in Graphic Design with a focus on Graphic Design, Illustration, and Fine Arts.

Tech stack

Software and tools used professionally

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