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Grace Mzinyathi

@gracemzinyathi

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Market Research Analyst with expertise in data analysis and insights.

South Africa

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What I'm looking for

I seek a dynamic role that fosters growth, collaboration, and impactful data-driven decisions.

I am a dedicated Market Research Analyst with extensive experience in conducting comprehensive market research and analyzing trends to inform lead generation strategies. My analytical skills and strong aptitude for figures enable me to identify key players and industries, ensuring effective targeting for call center campaigns. I thrive in collaborative environments, working closely with sales and marketing teams to align messaging with audience characteristics and optimize campaign performance.

Throughout my career, I have demonstrated a resourceful approach to problem-solving, utilizing market intelligence to prioritize leads and enhance call center scripts. My previous role as a Logistics Operations Administrator honed my ability to analyze transportation data and implement process improvements, further strengthening my analytical capabilities. I am committed to continuous learning and staying informed about industry trends, which allows me to provide valuable insights that drive business success.

Experience

Work history, roles, and key accomplishments

Current

Market Research Analyst

Current

Vernice Merchants

Aug 2017 - Present (7 years 10 months)

Conduct comprehensive market research to identify industries and key players for lead targeting. Analyze market trends and competitor activities to inform lead generation strategies. Collaborate with sales and marketing teams to optimize call center campaigns and enhance lead targeting.

Market Research Data Analysis Competitor Analysis Lead Generation Communication Reporting Market Intelligence Customer Profiling Collaboration

Logistics Operations Administrator

BRS Carriers

Aug 2015 - Aug 2017 (2 years)

Collaborate with dispatch teams to optimize truck routes and ensure timely deliveries. Utilize logistics software to streamline operations, monitor compliance, and enhance customer satisfaction through effective communication.

Logistics Communication Compliance Data Analysis Vendor Management Performance Metrics Problem Solving Customer Service Process Improvement

Mathematics & Economics Tutor

Monash University

Aug 2012 - Aug 2015 (3 years)

Conduct tutoring sessions in mathematics and economics, assisting students with course materials and exam preparation. Develop learning resources and provide feedback on academic progress while collaborating with faculty to address student needs.

Tutoring Mathematics Economics Communication Curriculum Development Study Skills Problem Solving Academic Support

Education

Degrees, certifications, and relevant coursework

University of South Africa

BCom Honors, Economics

2021 - 2023

Completed BCom Honors in Economics, focusing on advanced economic theories and applications, enhancing analytical skills and understanding of economic dynamics.

Monash University

Bachelor of Economics and Management, Economics and Management

2011 - 2014

Earned a Bachelor of Economics and Management, gaining a comprehensive understanding of economic principles, management strategies, and analytical techniques.