Gülay Tekneci

Contributed to end-to-end design processes for desktop and mobile applications, admin dashboards, and responsive web platforms, improving design sustainability and development efficiency. Recent work includes AI-powered recruitment tools, scalable back-office systems, and award-winning website redesigns for e-commerce and enterprise clients.

Helped shape brand experiences across digital platforms, deepening perspective on experience design through projects like HOPE Alkazar. Focused on user-centered improvements for e-commerce sites and created an innovative interface for Deridesen, which received an Altın Örümcek award.

Embraced a multidisciplinary perspective, integrating strategy, design, and storytelling to ensure consistent and striking brand experiences across digital and physical touchpoints. User interfaces, particularly for real estate projects, were honored with the Altın Örümcek Award, solidifying success in the industry.

Worked on a wide range of digital products, from improving mobile app and ATM experiences for a major bank to designing landing pages for a national telecom brand. Created microsites for global bathroom brands and developed a full corporate website ecosystem for a real estate company.

Led responsive-first redesigns for major corporate websites, including a full revamp of a global bathroom brand’s site, which was awarded Best Website at Kristal Elma. Designed web and microsite experiences for multiple restaurant brands and expanded skills in social media and digital content strategy.

Contributed to various design projects for clients including Securitas and Tesco Kipa. Focused on supporting the art direction team in creating visual concepts and layouts.

Responsible for graphic design tasks for a diverse range of clients including Turkcell Global Bilgi and Yamaha. Developed visual assets for marketing campaigns and digital platforms.

Gained foundational experience in design and production processes through an internship. Supported senior designers on projects for clients like Yapı Kredi and Borusan Holding.

Currently pursuing a degree in Computer Programming, focusing on foundational programming concepts and development practices.

Studied Printing & Publishing Technologies, gaining expertise in the technical aspects of print and digital publishing.

Completed a certification in Web Application & Development, enhancing skills in modern web technologies and development methodologies.

Undertook training in Digital Neuromarketing, focusing on the psychological aspects influencing digital consumer behavior.