Giovanna Falcon

I’m a Product Designer with 2+ years of experience leading end-to-end digital product design for SaaS, mobile, and e-commerce. I specialize in information architecture, design systems, user flows, high-fidelity prototyping, and developer handoff, with front-end fluency that bridges design and engineering.

Recently, I led end-to-end product design of a Shopify-integrated order management system for a Canadian retail tech company. I redesigned the application structure across 60+ screen types, defined information architecture from scratch, and produced developer handoff documentation while collaborating directly with the engineering team to validate technical feasibility throughout the design process.

As Product Designer & Founder at Acha Fácil, I built and scaled a direct-to-consumer e-commerce operation from zero, owning product, design, and growth decisions. I generated R$118K+ in revenue, 159K+ store visits, and 30M+ views by applying conversion-focused design and data-driven iteration across every customer touchpoint, including being first to introduce the product category in Brazil.