I've advised clients, companies and public organizations on web content, digital communication and social media strategy since 2009. My work has included content and community management for Neutro Roberts, Bilboa Solari, Borotalco and Somatoline.
At TIM, I wrote news and long-form SEO articles for lemacchinevolanti.it, focusing on clarity, structure and information quality. At NetAddiction, I produced editorial and social content for digital magazines and channels reaching approximately 2 million followers.
I'm a registered journalist and have taught soft skills and social media management for public-sector communication in LUMSA University's Master in Digital Communication since 2020.
My psychology background and life-coaching practice inform how I listen, analyze behavior and create practical educational materials. I also use generative AI and LLM workflows for research, drafting, comparison and refinement while assessing clarity, tone, relevance and factual consistency.
