Open to opportunities

Ghalia Berrada

@ghaliaberrada

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Creative marketing specialist with a focus on luxury brand management.

United States

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What I'm looking for

I am seeking a remote marketing role that fosters creativity and growth.

With an MSc in International Luxury Management, I have cultivated a diverse skill set in luxury marketing, hospitality, and communications. As the Founder and Creative Director of MOI JE JOUE, I launched a womenswear fashion brand that emphasizes unique, artistic designs. My experience spans managing product design, sourcing, and sales strategy, while also developing impactful marketing campaigns that drive brand awareness and engagement.

Previously, I served as a Marketing Specialist at KERING EYEWEAR, where I executed trade marketing activities for renowned brands like Gucci and Saint Laurent. My role involved collaborating with major department stores to distribute marketing assets and create localized campaigns. I have a proven track record of analyzing sales performance and developing strategic marketing proposals that resonate with target audiences.

My journey in the luxury sector has equipped me with a keen understanding of market dynamics and consumer behavior. I am passionate about leveraging my expertise to create compelling narratives and drive brand success in the competitive luxury landscape.

Experience

Work history, roles, and key accomplishments

Current

Founder & Creative Director

Current

MOI JE JOUE

Jan 2024 - Present (1 year 5 months)

Founded and launched a womenswear fashion brand focused on unique, artistic, high-quality clothing. Managed product design, sourcing, pricing, sales strategy, and trade.

Design Brand Management Product Development Marketing Strategy Customer Service Social Media Marketing Sales Strategy Sourcing Pricing

Marketing Specialist

KERING EYEWEAR

Jan 2022 - Jan 2024 (2 years)

Executed trade marketing activities for Kering Eyewear brands in North America. Developed online and in-store marketing strategies and created marketing assets for department stores.

Marketing Brand Strategy Marketing Campaigns Social Media Management KPI Analysis Content Creation Data Analysis Project Management

Trade Marketing Assistant

DEVIALET

May 2021 - Sep 2021 (4 months)

Coordinated marketing efforts to promote Devialet’s premium speakers across the US. Developed creative marketing ideas and collaborated with partners for in-store promotions.

Marketing Event Coordination Marketing Strategy Collaboration Content Creation Customer Engagement Project Management Social Media

Public Relations & Communications Intern

FOUR SEASONS RESORT MARRAKECH

May 2019 - Aug 2019 (3 months)

Created engaging content for social media and developed marketing campaigns. Assisted in public relations events and produced promotional materials for the hotel.