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Georgios Ferentinos

@georgiosferentinos

Head of SEO at Betinasia, leading SEO across 14 markets and extending branded search into AEO and GEO.

At Betinasia.com, I own SEO, AEO and GEO strategy across 14 markets. Since 2025, I’ve reshaped key landing pages around branded questions and answer-first content, and developed reference content intended to be cited in AI-generated answers.

I built the SEO function at Betinasia from scratch and assembled a team of in-house specialists and freelancers. Previously, at Novibet, I created branded search demand ahead of the market and built an eight-person SEO team; I also led SEO across five markets.

Experience

Work history, roles, and key accomplishments

BE

Current

Head of SEO

Current

Betinasia.com

Sep 2022 - Present (4 years 1 month)

Owns SEO, AEO and GEO strategy across 14 markets, building the SEO function from scratch and leading two site migrations without loss of rankings.

NO

Head of SEO

Novibet

Apr 2020 - Jul 2022 (2 years 3 months)

Led SEO across five markets, built an eight-person SEO team from scratch, and introduced branded search and SEO content footers ahead of market trends.

CM

SEO Expert

Catena Media

Jun 2018 - Apr 2020 (1 year 10 months)

Defined on-page and off-page SEO requirements and led keyword research, rank tracking, technical SEO, and backlink analysis for AskTraders.com.

SEO Keyword Research SEO Tracking Technical SEO Backlink Analysis Google Analytics Google Search Console Ahrefs SEMrush Screaming Frog Sitebulb WordPress HTML Hotjar Jira Trello Asana

WX

SEO Specialist / SEO Manager

WebPals (XLMedia)

Mar 2011 - Apr 2018 (7 years 1 month)

Managed SEO for Greek, Slovak, and Romanian markets, including keyword strategy, backlink development, competitor analysis, and technical SEO.

Education

Degrees, certifications, and relevant coursework

UD

University of Abertay Dundee

BA (Hons), Information Management

1998 - 2001

BA (Hons) Information Management from the University of Abertay Dundee, completed from 1998 to 2001.

NC

North College, Ioannina Campus

HND, Business Information Technology

1996 - 1998

HND in Business Information Technology from North College, Ioannina Campus, completed from 1996 to 1998.

Tech stack

Software and tools used professionally

Google Tag Manager

Cloudflare

Google Analytics

Google Search Console

Jira

Trello

Asana

Gemini

WordPress

Ahrefs

SEMrush

Hotjar

Screaming Frog

ChatGPT

Availability

Looking for a job

Location

Greece

Authorized to work in

Salary expectations

60k+ EUR

Social media

Job categories

Skills

SEO Strategy Technical SEO International SEO Answer Engine Optimization (AEO)Generative Engine Optimization (GEO)Branded Search Website Migration Crawlability Indexing Site Architecture Content Strategy Keyword Research On Page SEO Off Page SEO Link Building

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