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Gelila Ermias

@gelilaermias

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Assistant General Manager at PURE BARRE who converted 5+ prospects into new members and analyzed sales trends.

United States

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At PURE BARRE, I built relationships with prospective clients through personalized consultations and follow-up, converting 5+ prospects into new members. I also served as the primary contact for 20+ clients weekly and analyzed membership and sales metrics with studio leadership.

At the NATIONAL SCIENCE FOUNDATION STEM Research Advisory Board, I conducted qualitative research and coding on student experiences in STEM and created digital content for research outreach. My experience also includes sponsorship activation and proposal development at D.C. UNITED, and economic and public policy research at the INSTITUTE OF ECONOMIC AFFAIRS.

Experience

Work history, roles, and key accomplishments

Assistant General Manager

Pure Barre

Apr 2026 - Jul 2026 (3 months)

Built relationships with prospective clients through personalized consultations and follow-up, converting 5+ prospects into new members. Served as primary contact for 20+ clients weekly, handling sales and front desk operations, and analyzed membership metrics to improve client acquisition and retention.

Sales Customer Relationship Management Data Analysis Customer Service Communication Skills

STEM Research Advisory Board

National Science Foundation

Jun 2023 - Jun 2025 (2 years)

Conducted qualitative research and coding to identify themes from student experiences in STEM, supporting focus groups through moderation and note-taking. Created and published digital content to support research outreach and engage students around equity and inclusion in STEM.

Qualitative Research Data Coding Content Creation Focus Group Moderation Collaboration

Corporate Partnerships Intern

D.C. United

Feb 2025 - May 2025 (3 months)

Planned and executed Heineken's game-day sponsorship activation, developing promotional materials and coordinating distribution of 20+ branded T-shirts. Developed 3+ sponsorship proposals and researched corporate prospects to support targeted outreach.

Event Planning Sponsorship Activation Proposal Development Market Research Presentation Development

Research Intern

Institute of Economic Affairs

Oct 2024 - Dec 2024 (2 months)

Conducted qualitative and quantitative research on economic and public policy issues, translating findings into actionable insights. Authored 3 published blog posts and collaborated with an international research team to deliver evidence-based projects.

Qualitative Research Quantitative Research Policy Analysis Writing Collaboration

Education

Degrees, certifications, and relevant coursework

Georgetown University

Master of Science, Management

Activities and societies: Merit Scholarship Recipient

Pursuing a Master of Science in Management with an expected graduation in May 2027. Recipient of a merit scholarship.

American University

Bachelor of Arts, Public Health

Grade: 3.62/4.00

Activities and societies: Dean's List; Karin Ackerson Scholarship Recipient; Study Abroad: American University in Nairobi, Kenya (Fall 2024)

Earned a Bachelor of Arts in Public Health with a Business Concentration in May 2025. Graduated with a GPA of 3.62/4.00 and was named to the Dean's List.