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Geetika Salian

@geetikasalian

Content strategist at StoryMirror Publishing House, turning book genres and audiences into campaigns, cover concepts, and Amazon listings.

India

Message

At StoryMirror Publishing House, I develop promotional campaigns for books, translating each title’s genre and audience into creative direction. I’ve developed more than 40 promotional creatives and owned the content calendar for @storymirror_books.

I also write and art-direct book cover concepts and Amazon listing copy, and run Amazon Ads campaigns for individual titles. Earlier, I supported visual merchandising at ZARA Retail and produced social content and influencer collaborations at Woodpecker Media.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Executive

Current

StoryMirror Publishing House

Nov 2025 - Present (10 months)

Developed 40+ promotional creatives across Instagram and LinkedIn, owned the content calendar, and wrote and art-directed book cover concepts and Amazon listing copy. Ran paid campaigns on Amazon Ads and coordinated with authors on audience targeting and pre-order strategy.

Instagram LinkedIn Content Calendar Amazon Ads Copywriting Art Direction Social Media Creative Reels Short form Video Client Relations

Visual Merchandiser

ZARA Retail

Mar 2025 - Sep 2025 (6 months)

Supported visual merchandising and in-store brand presentation in line with Zara's global visual identity and seasonal campaign guidelines. Executed product presentation and merchandising layouts to strengthen customer engagement and product visibility.

Visual Merchandising Product Presentations Customer Engagement Brand Standards

Social Media Intern

Woodpecker Media

Jan 2024 - Dec 2024 (11 months)

Produced platform content for lifestyle and brand clients across copy, visual editing, and short-form video, matched to each client's tone. Supported influencer collaborations and event coverage from brief to published post.

Copywriting Visual Editing Short form Video Premiere Pro Influencer Collaboration