Open to opportunities

Gayathri M

@gayathrim

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Digital marketing specialist crafting data-driven SEO, SEM, paid social, and content campaigns to drive measurable ROI.

India

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What I'm looking for

I’m looking for a role where I can own end-to-end digital marketing strategy—SEO, SEM, paid social, and content—using analytics to improve lead generation, engagement, and ROI through clear KPIs, experimentation, and continuous optimization.

I’m a results-driven Digital Marketing Specialist focused on planning and executing integrated digital marketing strategies across SEO, SEM, paid social advertising, content marketing, and performance analytics.

I’ve improved lead generation by 20% by combining SEO, SEM, and social campaigns, while growing social media engagement by 30% and delivering measurable follower growth within 6 months.

I work confidently with Google Analytics 4, LinkedIn Analytics, Meta Ads, HubSpot, and SEMrush—turning campaign KPIs into recommendations for smarter budget optimization. I also strengthen conversion performance through targeted segmentation and A/B testing.

Earlier, I managed GDPR-compliant CRM data workflows at the University of Oxford and supported scalable institutional communications. I bring this same attention to detail into my content work, producing consistently high-reach LinkedIn thought leadership and AI-assisted content workflows.

Experience

Work history, roles, and key accomplishments

Digital Content Specialist

Automation Rabbit

Nov 2025 - Feb 2026 (3 months)

Owned an end-to-end LinkedIn digital marketing strategy for an AI and automation B2B brand, creating SEO-optimised, audience-centric content. Monitored campaign KPIs using Google Analytics 4 and LinkedIn Analytics to refine performance based content decisions.

LinkedIn marketing SEO & Content Google Analytics Content Strategy B2B Marketing

Digital Marketing Specialist

Upwork

Dec 2023 - Sep 2025 (1 year 9 months)

Developed and executed full-funnel digital marketing strategies for multiple B2C clients to improve online visibility and lead generation. Managed paid and organic social campaigns across LinkedIn, Facebook, and Instagram, and ran email marketing via Mailchimp with audience segmentation and A/B testing.

Digital Marketing Strategy Full Funnel Marketing Social Media Marketing LinkedIn Facebook Instagram Keyword Research Competitor Analysis Google Analytics Email Marketing Mailchimp Audience Segmentation A B Testing performance reporting

Administrative & Communications Officer

University of Oxford

Sep 2023 - Jan 2024 (4 months)

Managed institutional CRM systems using GDPR-compliant data handling to support large-scale stakeholder communication workflows. Oversaw external communications via email and in-person channels and streamlined digital communication workflows using collaborative platforms.

CRM GDPR External Communications Email Communication

Content Writer & Digital Marketer

5ines

Jun 2019 - Jan 2021 (1 year 7 months)

Created SEO-driven website and blog content across multiple industry verticals to improve organic search rankings and drive qualified traffic. Managed social media marketing and supported email marketing campaigns using data-led personalization and A/B testing.

Content Writing SEO Content Marketing Social Media Marketing Email Marketing Audience Growth Data Led Personalization A B Testing