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Gayathri Adepu

@gayathriadepu

Business Analyst with 2.5+ yrs experience using SQL & BI for $100M+ brands, improving reporting by 50% and reducing manual effort by 30–40%.

India

Message

What I'm looking for

Seeking a role to turn complex problems into clear models, KPIs, and dashboards, driving data-backed decisions and continuous reporting automation.

I am a Business Analyst with 2.5+ years of experience working at the intersection of data and business, helping teams make better decisions through clear, actionable insights. I’ve primarily worked with $100M+ D2C ecommerce brands, where I’ve built end-to-end analytics solutions across marketing, sales, finance, and operations.

In my current role, I work closely with stakeholders to understand business problems and translate them into structured analyses, dashboards, and data models. I have strong experience with SQL, Tableau/Power BI, and modern data tools like BigQuery and dbt. I’ve built models such as LTV, RFM segmentation, and SKU-level profitability, helping improve targeting, optimize spend, and increase margins. My work has reduced manual reporting by ~50% and saved ~20 hours per week through automation.

I enjoy working in fast-paced environments where I can take ownership, collaborate across teams, and continuously improve processes. I’m particularly interested in product and user analytics, where I can apply data to enhance user experience, engagement, and overall business performance.

Outside of work, I enjoy learning about new tools, exploring how AI can improve analytics workflows, and constantly building skills that make data more accessible and impactful.

Experience

Work history, roles, and key accomplishments

Current

Business Analyst

Current

Saras Analytics

Jan 2026 - Present (3 months)

Developed SKU-level contribution margin and profitability models for $100M+ D2C brands, enabling discontinuation of bottom-20% low-margin SKUs and reallocation of marketing spend to improve portfolio profitability. Standardized cross-functional KPIs and reporting, cutting manual reporting effort by 50%, and integrated BigQuery with Claude to reduce manual SQL querying by 30–40%.

BigQuery SQL Tableau Power BI KPIs Requirements Gathering Stakeholder Management

Associate Business Analyst

Saras Analytics

Jul 2024 - Dec 2025 (1 year 5 months)

Built RFM segmentation and LTV models for $100M+ brands, improving retention and identifying high-LTV acquisition cohorts while reducing misattributed channel spend across 3+ client accounts. Created Tableau/Power BI dashboards adopted by 5+ stakeholders for weekly decision-making and OOS risk management.

LTV Modeling Tableau Power BI Marketing Analytics Cohort Analysis Dashboarding Data Modeling

Junior Business Analyst

Saras Analytics

Jun 2023 - Jun 2024 (1 year)

Built scalable dbt + BigQuery data models integrating Shopify, Amazon, and Google Ads to deliver unified analytics layers for 5+ client accounts. Developed real-time KPI and operations dashboards for stock planning and SLA breach detection, and automated validation workflows in Python to reduce manual effort by 20 hours/week.

DBT BigQuery SQL Python Tableau Dashboarding Data Governance