Gayathri Adepu

I’m a D2C analytics specialist with 2.5+ years of experience scaling $100M+ e-commerce brands across Sales, Marketing & Operations. I translate fragmented business inputs into KPI-first reporting that leadership can trust—then I operationalize it so teams move faster with real, measurable impact.

In my most recent role, I improved marketing visibility by consolidating TikTok, Meta, Google Ads, Bing Ads, Mntn Ads, and Pinterest into a single Tableau dashboard, later featured by the client in an operations podcast. I eliminated 50% of manual reporting by standardizing KPI definitions and unifying Sales, Finance, and Operations data, cutting time-to-insight from hours to minutes.

I also focus on “querying at the speed of decisions.” I reduced ad-hoc SQL analysis time by 30–40% by integrating Claude with BigQuery via MCP and deploying a Slack-based natural language query bot backed by structured documentation. Within 3 months, I built an end-to-end assortment planning and budget forecasting suite covering inventory, revenue, sales productivity, and product attributes to support data-driven planning.

Earlier, I grew account scope 3x in 6 months as the sole analytics contributor, and I maintained zero escalations across major client accounts by owning end-to-end delivery. I’ve delivered high adoption BI solutions (90%+ dashboard adoption with Power BI), built SKU-level visibility that drove inventory down 40%, and supported reliable pipelines through critical API integration work (ShipHero), including store-level RLS and unified reporting.