
Gaby Diaz
@gabydiaz
I create brand identities, social content, and digital campaigns for organizations and sustainable events.
What I'm looking for
I've created brand identities, social media content, and print materials for marketing agencies, Kokún Eventos Sostenibles, and Mexico's Secretaría de Gobernación.
As a freelance marketing assistant and community manager, I support project follow-up, reporting, content calendars, quotations, copywriting, and scheduling through Meta Business Suite and Hootsuite. I also design posts, stories, reels, and WhatsApp Business content.
I've built brands from scratch, including logos, visual systems, tone of voice, and basic WordPress sites. My work combines graphic design, community management, event support, and production for digital and print communications.
Experience
Work history, roles, and key accomplishments
Asistente en marketing y community manager freelance
Agencias de Marketing
Jan 2019 - Present (7 years 8 months)
Provided administrative support including report preparation, content and schedule control, project tracking, and calendarization. Developed and managed content plans, copywriting, and social media programming using Meta Business Suite and Hootsuite.
Coordinadora de marca y contenido
Kokún Eventos Sostenibles
Jan 2019 - Dec 2021 (2 years 11 months)
Developed brand identity from scratch including logo, graphic line, and tone of voice. Designed and scheduled content for social media and a basic website using WordPress, and managed digital community growth.
Diseñadora gráfica
Secretaría de Gobernación
Jan 2015 - Dec 2018 (3 years 11 months)
Designed institutional materials including books, vinyls, banners, invitations, and presentations. Managed various printing methods for large and small formats, and designed for internal and external communication.
Diseñadora gráfica
Alebrije Business Development
Jan 2013 - Dec 2013 (11 months)
Created corporate identity for SMEs including logos, packaging, and brand manuals. Collaborated on web design and advertising materials.
Education
Degrees, certifications, and relevant coursework
Universidad La Salle
Master of Arts, Brand Strategy and Innovation
2016 - 2018
Master's degree in Strategy and Brand Innovation from Universidad La Salle, completed from 2016 to 2018.
SEGOB
Course, Service Quality
2016 - 2016
Completed a course in Service Quality from SEGOB in April 2016.
Universidad Autónoma de Aguascalientes
Bachelor of Design, Graphic Design
2009 - 2014
Bachelor's degree in Graphic Design from Universidad Autónoma de Aguascalientes, completed from 2009 to 2014.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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