At Zagged, I manage strategy and day-to-day execution for three international client campaigns, directing a network of about 90 creators producing 130–145 short-form videos each week. The work spans TikTok, Instagram, Facebook, and YouTube.
I turn content performance, audience behavior, and competitor trends into creative direction, scripts, and briefs. After I proposed a new direction for an underperforming client campaign, total views, average daily reach, and creator participation increased within the first month.
Before Zagged, I produced campaign content as a Slideshow Creator and provided freelance marketing and content support. At Chaves Imóveis, I managed social media content and paid media campaigns to support lead generation.
