Open to opportunities

Florentina Gasparel

@florentinagasparel

E-commerce Ops Specialist | Shopify & PR Expert. 8+ years in client relations & admin. Scaling brands through efficient workflows and data precision.

Romania

Message

What I'm looking for

I seek a role combining e-commerce operations, influencer partnerships, and customer experience where I can scale brand presence, improve processes, and grow within a collaborative, data-driven team.

I am a versatile operations professional with a background in Public Relations and a decade of experience in client-facing roles. Currently, I am driving the Romanian market expansion for an international sustainable consumer goods brand, where I manage everything from store operations to digital presence.

With a Master’s degree in PR and Advertising and 7 years of experience in highly regulated administrative sectors, I combine creative communication with rigorous data precision. My current focus is streamlining the post-purchase experience—managing Shopify workflows, automated invoicing, and multi-channel customer support.

I am an expert at 'wearing many hats' and bridging the gap between back-office administration and front-facing marketing. I am looking for a remote role where I can apply my operational efficiency to help an e-commerce brand scale while maintaining impeccable customer standards.

Experience

Work history, roles, and key accomplishments

Current

E-commerce Operations Manager

Current

Natulim

Dec 2025 - Present (1 month)

Manage e-commerce operations and multichannel customer service for the Romanian market while leading influencer partnerships and executing end-to-end campaign logistics to ensure zero delivery errors.

Shopify Customer Service Influencer Marketing Campaign Logistics Social Media Content Sufio CRM Multi channel Marketing

Insurance Operations Specialist

Alixero KD SRL

Oct 2018 - Dec 2025 (7 years 2 months)

Processed insurance applications and claims with focus on accuracy and compliance, improved operational efficiency, prepared internal reports, and trained new hires to maintain service and regulatory standards.

Insurance Operations Claims Processing & Compliance Reporting Training GDPR

Marketing Assistant

Portrete Pictate SRL

Oct 2017 - Jul 2018 (9 months)

Conducted market research and analyzed campaign performance, supported promotional campaign execution, and managed social media channels to increase engagement and brand visibility.

Market Research Social Media Management Campaign Analysis Content Creation event support Promotional Materials

Education

Degrees, certifications, and relevant coursework

Alexandru Ioan Cuza University

Master's degree, Public Relations and Advertising

2015 - 2017

Completed a Master's degree in Public Relations and Advertising at Alexandru Ioan Cuza University, focusing on strategic communication and brand management.

Alexandru Ioan Cuza University

Bachelor's degree, Public Administration

2012 - 2015

Completed a Bachelor's degree in Public Administration at Alexandru Ioan Cuza University, covering public sector processes and administrative management.