Florence Maina
@florencemaina
Multifaceted professional with expertise in UX research and product management.
KenyaWhat I'm looking for
I am a multifaceted and detail-oriented professional with over 5 years of experience in research, product development, and customer experience within the tech and logistics sectors. My career has been marked by effective cross-functional leadership and a strong commitment to user advocacy, which has enabled me to successfully deliver high-impact projects across various industries.
Throughout my career, I have co-led the formation of cross-functional departments, conducted extensive UX research, and managed product testing initiatives that have significantly improved product performance and usability. My experience includes overseeing business finances and strategic growth as a Lead Consultant at Zane Logistics Ltd, as well as directing product testing and release planning as a UX/UI & Product Manager at Triple 5 Bet. I am passionate about leveraging my skills to create innovative solutions that enhance customer experiences.
Experience
Work history, roles, and key accomplishments
Lead Operations Officer
Zane Logistics Ltd
Mar 2020 - Dec 2023 (3 years 9 months)
Oversaw OKRs, business finances, and strategic growth initiatives. Managed recruitment, client acquisition, and fleet operations, acting as a key liaison between clients and business operations.
UX/UI & Product Manager
Triple 5 Bet (Bongo Bongo)
Oct 2021 - Mar 2022 (5 months)
Directed product testing and release planning for new features and updates. Coordinated daily scrums and UX callouts, supporting marketing-driven product innovations.
Interim Marketing Manager
bet254 Kenya
Jan 2020 - Dec 2020 (11 months)
Represented the company in regulatory meetings and managed PR campaigns and media placements. Organized field activations, tournaments, and customer story initiatives.
UX Project Manager Assistant
Nanovas International Ltd (betPawa)
Jul 2018 - Mar 2020 (1 year 8 months)
Led moderated UX tests and interviews across six African countries, creating research briefs, insight reports, and competitor analysis. Built and maintained Confluence libraries, managed Jira/Airtable boards, and conducted recruitment for research sprints.
Customer Service Agent
betPawa Kenya
Jul 2018 - Jan 2019 (6 months)
Resolved client queries through daily callouts and created service reports. Provided support during high-volume seasons, utilizing CRM tools like Zendesk ticketing.
Business Manager
TIPPEX Solutions
Nov 2015 - Mar 2018 (2 years 4 months)
Secured and managed contracts in construction, supply, and leasing sectors. Negotiated client deals, prepared legal and financial documents, and contributed to Vision 2030 projects.
Office Admin / Field Sales Agent
Meglink Ventures
Mar 2011 - Nov 2014 (3 years 8 months)
Managed stock, office expenses, and client accounts. Promoted interior design products through direct sales and cold calls, contributing to sales targets.
Education
Degrees, certifications, and relevant coursework
Ruchu Girls Secondary School
KCSE, General Studies
2007 - 2010
Completed secondary education.
KUKenyatta University
Bachelor of Science, Information Technology
Undertook a Bachelor of Science in Information Technology. The program was deferred.
Nairobi Institute of Business Studies
Diploma, Information Communication and Technology
Pursued a Diploma in Information Communication and Technology. The program was deferred.
Availability
Location
KenyaAuthorized to work in
Job categories
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