Flavio Serra Granja

I’m a laid-back UX designer with a passion for creating awesome digital experiences. I love balancing aesthetics and functionality, and I’m all about user-centered design that feels smooth, clear, and genuinely useful.

In my current role as a UX|UI Designer at FSGG Marketing, I guide user-centric product work through market research, user validation, and usability testing. I build prototypes, wireframes, and user journey maps, and I run ideation sessions and design sprints to accelerate the design process.

Before that, I led experience and engagement work across digital platforms, including campaigns and optimized web experiences. At Nitromídia, I managed teams of designers and developers, and helped deliver high-impact usability outcomes—like a Suvinil Environment Simulator where we tested, simplified tools for older users, and launched based on real feedback.

I also bring a broader leadership and marketing lens from roles like Marketing Director and Creative/Art Director, where I improved positioning, distribution, and brand communication. Results I’m proud of include ~150% revenue growth in 3 months at Citropar and a 7% sales increase tied to a Fiat Marea test-drive activation.