Open to opportunities

Flavia Blinda

@flaviamercury

I build meaningful brands through strategy, visual identity, creative direction, and campaigns that support business growth.

Romania

Message

What I'm looking for

I'm looking to help founders and growing brands turn ideas into meaningful visual experiences through strategy, identity, creative direction, and collaborative client relationships.

At SEVEN STORIES, I lead branding projects for founders and businesses from strategy through launch, turning ideas into thoughtful, memorable brands.

I've developed brand strategies and positioning, visual identities, design systems, packaging, websites, marketing campaigns, email campaigns, and blog content. My work includes clients such as Playtopia, Harman Audio, Seroussi, and NOA Medical.

Over 10+ years, I've worked across branding, packaging, photography direction, websites, campaigns, and marketing. I begin by understanding people—through customer interviews, brand strategy, or directing photoshoots—and translate those insights into visual experiences.

Earlier, I created visual identities and digital assets for startups, managed social communication for Lena Criveanu, and built foundations in print production, typography, layout, and visual communication through agency and graphic design roles.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder & Senior Brand Designer

Current

Seven Stories

May 2017 - Present (9 years 5 months)

Co-founded and leads branding projects from strategy through launch, working directly with founders and businesses. Developed brand strategies, visual identities, packaging, and digital experiences for clients.

Brand Strategy Visual Identity Design Systems Packaging Design Creative Direction Web Design Marketing Campaigns Email Marketing

Social Media Manager

Lena Criveanu

Jan 2014 - Jan 2015 (1 year)

Managed the visual communication for one of Romania's leading fashion designers,
creating content that reflected the brand's identity across digital platforms.
Planned and designed social media content
Created campaign visuals and promotional materials
Maintained a consistent visual presence across online channels
Collaborated closely with the founder on seasonal campaigns

Graphic Design Social Media Social Media Management Email Marketing

DTP Graphic Designer

The Mansion

Mar 2013 - Dec 2014 (1 year 9 months)

Prepared artwork for print production while collaborating with designers and
production teams to deliver high-quality marketing materials. Prepared files for offset and digital printing
Designed print materials and marketing collateral
Maintained brand consistency across multiple client projects
Ensured technical accuracy before final production

Graphic Design DTP Tools Print Design

Junior Graphic Designer

Fantasy Advertising & Events

Sep 2012 - Feb 2013 (5 months)

Started my career designing visual communication materials for clients across
different industries, gaining experience in branding, print and digital design. Designed marketing materials and print collateral
Assisted with branding and identity projects
Prepared artwork for production
Supported senior designers throughout the creative process

Graphic Design

Education

Degrees, certifications, and relevant coursework

Art of Oriental Medicine

Traditional Chinese Medicine and Acupuncture

2015 -

Studying Traditional Chinese Medicine and acupuncture, expanding understanding of holistic health, human-centered care, and patient communication.

National University of Arts Bcrst

Bachelor's Degree, Fashion Design

2009 - 2012

Activities and societies: Studied fashion design, visual composition, color theory and textile techniques. Gained hands-on experience in pattern-making, garment construction and fashion illustration. Developed a strong understanding of branding, concept development and visual storytelling through fashion collections. Participated in design exhibitions and fashion showcases